How to Find the Perfect Tattoo Design 100+ Ideas and 17 Styles

How to Find the Perfect Tattoo Design 100+ Ideas and 17 Styles SAT / ACT Prep Online Guides and Tips Considering a tattoo? Want tons of tattoo ideas and designs to choose from? This is the perfect guide for you. Body art can be an fun way to show off your personality, but you want to make sure to pick a tattoo design you really love. I'll explain the different styles of tattooing and common sources of inspiration to help you brainstorm awesome tattoo ideas. We'll cover 17 awesome styles that are popular worldwide. The tips and pictures in this post will guide you through envisioning a tattoo design that you'll be happy to display on your body for years to come. Why Get a Tattoo? Tattoos have exploded in popularity over the course of the past few years. In more and more instances, they're accepted in the workplace and in society in general as a common form of creative self-expression. Tattoos can serve as permanent reminders of something that’s meaningful to you or just decorations to spice up the blank canvas of your body. Tattoo artists have developed all kinds of different styles and techniques to create unique pieces that are personal to each client. This guide will teach you all about the different subtypes of tattoo ideas and designs. I’ve divided them into four larger categories: abstract, illustrative, realistic, and lettering. Keep in mind that these aren't rigid categories - the styles often blend together and overlap, which is what makes creating your own personalized tattoo so much fun. After you review the different tattoo designs and consider which ones appeal to you, you can brainstorm your own tattoo ideas. In the second part of the guide, I’ve included a list of various themes that may inspire you in your quest for a tattoo that perfectly compliments your personality! Tattoo Ideas: 17 Cool Styles This section contains a list of every possible tattoo style in categories that range from the completely abstract to the photorealistic. Use these styles as a jumping off point to think about which type of imagery will fit best with the content of your personalized tattoo idea. Here's a table of contents for what we'll cover: Abstract Tattoos Biomechanical and Bio-organic Blackwork and Tribal Dotwork and Pointillism Geometric Watercolor Illustrative American Traditional Japanese New School Sketch Work Surrealism Realistic Neo-Traditional Neo-Japanese Portraiture Black and Grey Horror Trash Polka Lettering Abstract Tattoos These tattoo ideas are comprised of shapes, patterns, dots, and splashes of color. While some of them may also include figurative elements, they are based in a spirit of freeform art and are usually concerned more with aesthetics than with conveying a specific meaning. Style #1: Biomechanical and Bio-Organic Biomechanical and bio-organic tattoos are designed based on the natural flow of systems in the human body. Biomechanical tattoo designs mimic the inner workings of the body through patterns that evoke some sort of half-cyborg alien creature. Bio-organic tattoos are similar to biomechanical tattoos except they feature patterns reminiscent of organic organisms rather than machines. These tattoos are often extremely intricate, creating 3-D illusions that make it appear as though your skin has been ripped open to reveal the strange being within. They're great for sci-fi nerds, people who are interested in machines and robots, or anyone who is fascinated by the functioning of the human body. Style #2: Blackwork (and Tribal Tattoos) Blackwork tattoo ideas use only black ink to render images, designs or patterns. The style uses thick and bold black lines in a variety of geometric shapes. Blackwork tattoos are popular for their elegance and versatility and often come in the form of mandalas or other elaborate patterns. Blackwork tattoo designs derived from figurative line drawings are also common because the bold contrast created by the ink leads to a simple but powerful image. Blackwork tattoo designs originally emerged out of the cultural tradition of tribal tattoos. These tattoos mainly come from the symbolism of Polynesian tribal peoples, including Maori and Samoans. You can make tribal tattoos more relevant to your identity if you find specific symbols that mean something to you to incorporate into the tattoo. Style #3: Dotwork/Pointillism This is a style of tattooing that renders images, designs and patterns entirely through the use of dots. Shading and depth is created by varying the distances between the dots. Though I've decided to put it in the abstract category, dotwork can be either abstract or realistic. Common imagery includes sacred geometry and portraiture. Like blackwork, this tattoo idea is a sophisticated and minimalist approach to tattooing. Style #4: Geometric Geometric tattoo designs are created using only lines and geometric shapes. They differ from blackwork because color is typically incorporated into the design. These types of tattoo designs can vary dramatically in their look and feel, ranging from simple designs of single shapes to sleeves of intricate interlocking forms. They can make very powerful statements in subtle ways. Style #5: Watercolor Watercolor tattoos use splashes and streaks of color to give the impression of paint on canvas or paper. They lack all outlines and imitate the aesthetics of watercolor paintings. They are sometimes combined with realism or solid outlines and typically display bright colors and natural themes. These tattoos have gained popularity recently for their traditional artistic flair and delicate beauty. Illustrative Tattoos This category includes tattoo ideas that depict recognizable objects in exaggerated or stylized forms. These styles provide an awesome means of customizing your own unique tattoo ideas. Style #1: American Traditional This style uses bold black outlines and a well-saturated color palette consisting mainly of primary colors. It was originally popularized by men in the US Navy. This is what most people picture when they imagine classic tattoos (think "Mom" in a heart on the bicep of an enormous dude). Style #2: Traditional Japanese (Irezumi) Like American traditional, the Japanese tattoo style is based on bold black outlines and minimal shading, but it typically features images inspired by traditional Japanese art and nature as well as creatures and characters from Japanese folklore. Imagery typically consists of lotus flowers, koi fish, tigers, warriors and waves. This is a sophisticated, intricate style of tattooing that can look beautiful and peaceful or totally badass (or even both at the same time!). Style #3: New School New School is an animated, exaggerated style of tattooing. Images are usually caricatures of characters doing unexpected things and are influenced by graffiti and hip-hop artistic techniques and styles. That means bright colors and amplified dimensions and features. If you love cartoons and want a really fun and unusual tattoo idea, this might be a good tattoo design style for you. Style #4: Sketch Work Sketch work tattoos imitate the rough aesthetic of an artist’s sketchbook. They usually show unfinished images or designs including partially colored in sections and unclear outlines. If you’re really into comic books and the sketchy style of that world, you could get a tattoo that adopts the same style. Style #5: Surrealism This style consists of imaginary images, mashed up styles, and fantastical creations. If you’re familiar with surrealist artists (Salvador Dali being the most famous) you can see how this style has evolved as a byproduct of their work. Surrealism is different from New School because it’s rarely cartoonish. It’s just strange combinations of objects or portraits that may be rendered in a realistic style but are combined in nonsensical ways. If you want a tattoo design that’s unnerving but not outright horrific you might look at surreal tattoos for inspiration. Realistic Tattoos Realism is a tattoo design style that recreates images as they would appear in life. It lacks the bold outlines found in more traditional forms of tattooing and instead uses shading and color contrasts to render the image. Some of the types of tattoos mentioned above may incorporate realistic elements, but the styles in this section are the ones that are most prone to using realism. Style #1: Neo-Traditional This is a modern twist on American traditional tattooing in which more realistic depth, shading, color and detail are added to traditional conventions. They present similar subject matter to traditional tattoos but with an updated stylistic flair. If you like American traditional tattoos but want to sport something that’s a bit more unique and up-to-date, you should investigate this style. Style #2: Neo-Japanese This is the same as neo-traditional tattooing except it’s an update to traditional Japanese tattoos. Again, more realistic depth, shading, color, and detail are added to traditional Japanese style conventions. Similarly, if you like traditional Japanese tattoos but want a little more realism to make the images really pop, you should look into this style. Style #3: Portraiture In portraiture, a portrait of someone is recreated as a tattoo. Realistic portraits can be created either in color or black and grey. They’re often made by using a stencil over a pre-existing photograph or image in order to get an exact likeness. Portraiture is used to memorialize people or depict iconic celebrities or personal heroes. Tattoo portraits are really tough to do well, so you should conduct quite a bit of research before settling on an artist that you trust. Style #4: Black and Grey Black and grey tattooing only uses black ink and water. Tattooists water down the black ink to make it softer and more grey so they can create shades, hues and color contrasts. Some artists also use actual grey ink and white ink for highlights. Black and grey tattoos can be very evocative and creepy, so if you’re going with a more serious theme this is a good style tattoo idea. Style #5: Horror These are tattoos dealing with dark or morbid subject matter. Subjects include portraits of characters from horror films, freehanded monsters, and many other forms of creepy imagery. Typically, black and grey horror is done on a large scale as a full sleeve (like in the image below) or back piece. If you’re a big horror fan and want to make yourself look kinda scary, check out these cool tattoo ideas. Style #6: Trash Polka Trash polka tattoos feature black and red color schemes characterized by collage-like images featuring moments of realism, lettering, and abstract or geometric shapes. They include painterly elements like smears and smudges as well as surreal and realistic images to create a chaotic look. These tattoos are more about the overall look than the deeper meaning- they are often pure decorative pieces from the mind of the tattoo artist. This is a divisive new style, but some people really love it because it makes such a bold statement. Lettering or Script Tattoos Lettering ranges from simple tattoos of letters and words in standard fonts to highly stylized custom pieces. You can do many, many different things with script depending on how long the message is. Some lettering tattoos are so elaborate that the words become art pieces that only read as letters when you look more closely. Others are just plain printing without any extra flair. It all depends on your personal style! Brainstorming: What Are You Looking for in a Tattoo? A tattoo idea doesn’t have to have deep metaphorical significance, but you should definitely make sure it’s something you're thrilled to display on your body indefinitely. Plenty of people get tattoos just because they look cool, and there’s nothing wrong with that! Think about exactly why you want a tattoo and what you hope to get out of it. Here’s a list of some themes and aesthetic qualities that you might consider incorporating into your tattoo design depending on what you want it to mean to you: Depiction of a Hobby or Passion Symbols of the activities you love can make great tattoos because these passions are unlikely to change too much throughout your life. For example, if you really enjoy kayaking, you could get a tattoo of a paddle. If you love knitting, you could get a tattoo of a yarn ball (and eventually be a super cool grandma). Reminder of a Fun Experience Tattoos can be a way to preserve memories of great times in your life. For example, if you and your friends went on an awesome hiking and camping trip, you could get a tattoo of the outline of the mountain range. If you went to Paris, you could get a little croissant tattoo (or a tattoo of a creepy mime if you’re weird like me). The tattoo idea could also be a reference to an experience from your childhood that you’ve treasured over the years. Your Favorite [Fill in the Blank] Favorite things make fun tattoos that can have all kinds of different connotations. Think about your favorite animal, food, flower, place, fictional character, book, movie, team, or game. Branch out from there to come up with a way of depicting your favorite thing in tattoo form. You can even decide to combine several favorite things into one tattoo design. If your favorite animal is a wolf, your favorite food is steak, and your favorite basketball team is the Miami Heat, you could get a tattoo of a wolf eating steak and wearing a Miami Heat hat. The more unique the better! Honoring a Child, Friend, or Relative Some people get tattoos as tributes to others who have made strong impacts on their lives. These tattoos often consist of portraits, significant dates (birth or death), or that person’s favorite animal or some other icon associated with them. A tattoo can help in the grieving process for a loved one, or it can celebrate new life. Showing Pride in Your Identity or Struggles You’ve Overcome Many people get tattoos to commemorate personal breakthroughs or turning points in their lives. This might mean a symbol of recovery from addiction or mental health problems or a marker of another positive achievement in your life like graduating from college or embracing your sexuality. This theme ties into tattoo designs that are about identity. These could include religious iconography, the flag of your home country or a symbol of the state in which you were born, a symbol of your ancestral heritage, the symbol of a group you belong to or support, or an astrological sign. A Significant Phrase or Quote Is there a quote that you feel sums up your life philosophy (or your goals for your life philosophy)? Many people get lettering tattoos of quotes or meaningful sayings to remind them of what they stand for and how they hope to approach challenges in their lives. These quotes or sayings might be verses from religious texts, a quote from a favorite author or thinker, an adage, or a song lyric. Pure Aesthetics Maybe your more interested in a tattoo that just looks a certain way? There are a lot of different aesthetics for tattoo designs - you can choose whichever appeals to you. Something Beautiful or Cute If you just want your tattoo to look pretty, you have many options. Choosing an image from nature is usually a safe bet if you want the tattoo to have staying power. You might consider koi fish, birds, roses or other flowers, trees, a moon or sun, a dreamcatcher, a butterfly, a wave, or anything else you can think of that looks cute. When you’re judging tattoo ideas based on aesthetics it’s a good idea to search extensively for inspiration so you can get an idea of what different images look like in certain places on the body. Something Funny or Goofy Maybe you’re looking for tattoo ideas that take themselves a little less seriously. Cartoonish monsters, animals wearing clothing, or other surreal tattoos that are more amusing than creepy are all fun options. Just make sure you're confident that it will still be funny a few years from now! Jokes usually have expiration dates, but tattoos definitely don't. Something Badass, Scary, or Just Plain Awesome Want to terrify people and/or leave them completely awestruck? Tattoo artists can create crazy horror scenes that incorporate many different elements (or subtler small but scary tattoos if you’re less of a showman). Some elements you might consider weaving into these types of tattoos are skulls and skeletons, weapons, vicious animals, zombies, the grim reaper and other symbols of death (gravestones, etc), clocks, pentagrams, your favorite horror characters, haunted houses, eyeballs, insects and other creepy crawlies, demons and gargoyles, dragons, and more! Abstract Designs Designs make great tattoos even if they’re just random creations from the mind of the artist. If you want this type of tattoo, think about whether you would like it to be black and white or in color. If it’s in color, which colors do you want to include? Do you want a design that evokes organic flow and movement or a more rigid geometric or mechanical design? Do you just want the design, or would you like to incorporate figurative elements into the tattoo as well? Even very simple abstract tattoos can be extremely cool, like this one: Practical Concerns for Tattoo Ideas Style and content aren't the only things you should take into account if you're considering getting a tattoo. Ensuring that the procedure is within your budget and the tattoo has staying power are factors that are less fun to think about but are just as crucial if you want to avoid buyer's remorse in an industry where there are no easy returns. Pricing The cost of a tattoo can vary depending on the artist, the tattoo's location, the number of colors that are used, and the size. Some tattoo artists charge more than others because they can afford to do so based on their reputations. Usually, tattoo artists in big cities charge more than those who are less centrally located. Established tattoo artists typically charge at least $150 an hour for their work, and in most cases you will have to pay the fee for one hour regardless of whether it takes the artist the full 60 minutes to complete your design. Even if you go to a beginner tattoo artist, you'll probably spend at least $80 on your tattoo. The more colorful the tattoo design, the more expensive it will be. Incorporating lots of colors means more time, and most tattoo artists charge by the hour in case a project takes longer than anticipated. If you want a cheaper tattoo, you should go with blackwork. Tattoos that are done on sensitive areas of the body are also more expensive because the tattoo artist has to be more careful. Sensitive areas include your hands, feet, neck, sternum, and genitals. Perhaps the biggest factor that will impact the cost of the tattoo is its size and level of detail. A full back tattoo with a ton of detail will obviously take way more time than a tattoo of a couple of triangles on your arm.' Longevity There's a reason why some tattoos last longer than others. Darker colors are less likely to fade over time while very vibrant and very pale colors will fade more quickly (like in the picture below). In general, warm colors fade faster than cool colors. However, any tattoo can fade if you don't take good care of it. Listening to the tattoo artist and providing the correct aftercare for your tattoo is extremely important if you want the colors to pop for a long time. If you're a fan of tanning, you should also know that tattoos fade more quickly with exposure to the sun. The location of the tattoo also plays a part in how well it ages - tattoos on the legs, upper arms, and chest are most likely to get warped with age because these are the areas of your body that change the most over time. Tattoos on your fingers can also fade because we use our hands so frequently and the skin is closer to the bone, so if you're planning to get a cute little hipster triangle on your finger, you should keep this in mind. Size can also play a part in a tattoo's longevity. A common mistake that people make with their first tattoo is that they get it too small. If a tattoo is really small, especially if it involves lettering, it can all start to mush together over time and look like nothing. Don't shy away from making your tattoo a little bigger and bolder so that it won't become a random splotch years down the road. Deciding on a Tattoo Design Hopefully this article gave you some inspiration for the design of what is sure to be your latest and greatest tattoo! If you've come up with a tattoo idea you love, you can start searching for tattoo artists in your area and ask for a consultation to see if they have any suggestions for improving your design. If you're not ready to take that step quite yet, you can experiment with temporary tattoos to see how you feel about your design and how it looks on your body without making a long-term commitment. Some people think about a tattoo idea for years before actually going through with it. It's always smart to put a lot of thought into the process so that you end up with a tattoo that's meaningful to you (and also makes your friends incredibly jealous).

The Industrial Revolution1 essays

The Industrial Revolution1 essays It has, been variously called the "Western Miracle" (Rosenberg and Birdzell 42) and the "European Miracle," (Jones) but it is commonly known as the Industrial Revolution. Subsequent to the Middle Ages, populations in Western Europe began developing technology that enhanced their ability to generate products and which led to significantly higher standards of living than populations elsewhere on the planet. It should be noted that this does not suggest that the quality of life was better for the Europeans, only that even the poorest European was materially better off than his counterpart in India or China. This research examines why the Industrial Revolution took place in Europe, and why it did not occur elsewhere, specifically Asia. Analysts who have taken on the question of why the industrial revolution occurred in Europe have proposed several theories, each of which, alone, fails to adequately explain the phenomenon. Some have attributed the industrialization to imperialism, but some economically successful countries grew prosperous before imperialism and some, such as Norway and Switzerland, avoided imperialism altogether. Possession of natural resources has also been put forth as a possible answer. Unfortunately, natural resources do not become economic assets until the knowledge and means of using them (technology) becomes available. In addition, Japan, with far fewer natural resources than Mexico and the Soviet Union, for example, has become a highly successful economic entity. City-states which were successful during the early stages of the industrial revolution, such as Venice, also suggest limitations to the physical resources idea (Rosenberg and Birdzell 42-43). While the above theories cannot account for the industrial revolution of Europe alone, they can be combined and, with other components, used to produce a workable theory as to why the "miracle" occurred in Europe and not the Orient or India. In 1500, E...

Organizational IT Related Privacy Policy Essay Example | Topics and Well Written Essays - 750 words

Organizational IT Related Privacy Policy - Essay Example In the recent past, issues related to workplace privacy and how firms address privacy, have resulted to unwanted, costly lawsuits. In order for organizations to eliminate these lawsuits, firms are monitoring employee communications critically. Worker email monitors and employee surveillance in working environment present in most cases conflicting ethical issues concerning an employee requirement to safeguard its property and itself against any liability and worker’s right to privacy. Tangible business reasoning stipulates that it is legally and ethically practical for an employer to develop a written workplace policy that comprises monitoring use of computer while at the same scope provide sufficient protections for employee privacy rights in order to survive legal analysis (Cox and Goette, 2005). Privacy has evolved to be an important element in business environment particularly in aspect related to technology and rights of employees. Privacy is freedom or liberty from unauthorized intrusion. Privacy can be attacked in four premises. The first is perverse intrusion upon individual’s seclusion. Appropriation takes place when the use of individual’s likeness or name is used for economic gains. The third premise is public disclosure of individual private facts. Lastly, false light is publicly placing or featuring individual in a false light. Most employers are faced with privacy issues involving intrusion upon seclusion (Lim, 2002). Most of employees are traditionally accustomed to using technology provided to them by employers for other purposes other than for job specifications. Therefore, this has forced many organizations to create and implement information technology-based policies that monitor workers’ email and internet actions.

Leadership Styles and TQM Essay Example | Topics and Well Written Essays - 750 words

Leadership Styles and TQM - Essay Example To begin with, it is important to understand these concepts. Chew (2010) defines leadership styles as the approach and way in which direction are provided, people are motivated, and plans are implemented within a given organization or setting. Also, leadership styles can refer to how a person (a leader) plays his or her leadership role; that is how he or she treats others, make decisions, and interacts with others (Northouse, 2011). In other words, leadership styles are about how a leader behaves, his/her experience, decisions, personality, actions, and philosophy. On the other hand, TQM is defined as an approach that aims at improving performance and quality that exceed and meet the expectations of customers of the organization Rawlins (2010). According to Evans and Lindsay (2010), TQM refers to a management philosophy or approach that is integrated for constant improvement of the quality of processes and products of an organization. In regard to leadership styles, there are several styles. However, most of these styles can be grouped into three major categories namely; authoritarian or autocratic style, democratic or participative style, and delegative or free reign (Schein, 2010). In authoritarian style, all or nearly all the decision making processes and powers are centralized to the organizational leader; there is very little or no contribution at all from the subordinates. Participative leadership involves participation of both the leader and subordinates in decision making; the decisions are not unilateral but rather collaborative (Schein, 2010). Lastly, a delegative or free rein style of leadership where the leader transfers responsibilities and authority to others who may often be the subordinates. It is based on the belief that a single person cannot do everything and has to set priorities and delegate certain tasks and subordinates are sometime free to decide their own methods and policies (Northouse, 2011). It is also crucial to understand TQM in de tails. Evans and Lindsay (2010) explain that TQM achieves its objective through integration of processes and all quality- related functions throughout the organization. According to Rawlins (2010), TQM is guided by a number of principles. These principles include; customer focus, employee involvement, continuous improvement, executive management, decision making, organizational culture, methodology, and training. Rawlins also argues that TQM involves costs that are essential in yielding better results for the organization. They include; failure costs, appraisal costs, and prevention costs. It is in the light of the above that the relationship between leadership styles and TQM can be understood and be explained. Pauleen and Gorman (2011) observe that the two concepts are fundamentally different but related especially in regard to operations and management of an organization towards achieving the set goals and objectives. As noted from the above explanations of the two concepts, they differ in meaning and functions. However, they relate in a number of aspects. First, application of these aspects in the organization is aimed at achieving organizational goals and objectives (Ivancevich, 2011). Secondly, they are both functions of the organizations that are necessary for the proper

Ethical Issues in Businesses Today Essay Example for Free

Ethical Issues in Businesses Today Essay Ethical issues in businesses today There are a million ethical issues in todays businesses and unfortunately there is no perfect decision measurement for all these ethical issues in business. The ethical issues in international businesses are much more complicated and much more delicate, along with being tenfold in numbers. According to Wiley (1995), ethics is concerned with moral obligation, responsibility, and social Justice. She goes on to say that ethics reflects the character of the individual and more con temporarily per haps, the character of the business firm, which is a collection of individuals. Mauro et all, 1999) It is evident that ethics play such a crucial role in businesses if we consider the instances like the Enron companys ethical break down. Not only in Enron, but Dilemmas involving discrimination, harassment, fraud, contractual breaches, favouritism and consistent policies regarding pay, rewards and discipline are common occurrences in many organizations. (Hartel, C. E. J, Fujimoto, Y, 2010) Industry Wide Ethical Issues in Business Following is a list of industry wide ethical issues in businesses. The problem with these ethical issues in business is that they are not only really routine and frequent ut they are also more wide-spread Bribing powerful officials in order to get bids and tenders accepted and bribing competitor employees to get informational leaks is a serious ethical issue in business. In fact, it is a crime that is legally punishable in most countries today. Labor related issues like gender discrimination at workplace, employee harassment, minority community participation, working conditions and child labor are also some general ethical issues in busines

Essay examples --

When considering the numerous types of interactions between humans and computers that occur on a daily basis, from simple data entry and clerical work to high level programming and graphic design, they all require people to physically input information into the machine and receive some sort of visual or audio output. This, in fact is the primary goal when referring to input and output devices; to transfer information from a person’s mind into the computer and to then have the computer relay the results of said input. The difficulty in the transferring of information from the human brain into a computer lies essentially within the input device. The majority of input devices which are commonly in use today are simply not substantial enough to allow users to convey information to a computer at a sufficient rate. This problem has lead to the exploration and development of numerous new input devices. This paper will speak to these new input devices and how they, along with their corresponding output device, will allow the average computer user to decrease the latency between the human mind and the computer. With current technologies employed by the average computer user, the most common method for transmitting information from a human into a computer is through two simple devices, the keyboard and the mouse. These specific input methods, while convenient and nearly universal, are limited by the speed at which a human can operate them with their hands. To use typing as an example, it is reasonable to assume that anyone who works in the field of computer science or any of the various related industries knows how to use a keyboard to enter text into a computer. However this method of information transfer has its upper limits. Assumi... ...ices still suffer from the same limitations as the keyboard, namely that they are both limited by the speed and dexterity of the human hands. The computer mouse operates in a two dimensional world, generally manipulating two dimensional data such as text editors, internet browsers, and email applications. Nonetheless, there is a large portion of the computer industry which operates with various three dimensional applications. It is with these types of applications that gestural interaction becomes of greater value. Once such method of interaction that has received considerable attention in recent years is 3D spatial interaction where users’ motions are tracked in some way so as to determine their 3D pose (e.g., position and orientation) in space over time. This tracking can be done with sensors users wear or hold in their hands or unobtrusively with a camera.

Bilingual Education Beneficial for Kinderkarten

Bilingual Education: Beneficial for Kindergarten to Catch it Young By M. H 7th December 2012 Abstract: Research has shown that bilingual education has positive effect on kindergarten children. The purpose of this research was to study the benefits of bilingual education, which further helped in recommending marketing campaign for the Canadian kindergarten school to increase enrolments. Several analyses were taken into account like â€Å"Simon Task† and core group task to understand the benefits. Study reveals that bilingual children perform better cognitive, analytical tasks and have better success rate than monolingual children.Keywords: Children, Bilingualism, Kindergarten, Cognitive, Bilingual, Education, Monolingual Page | 1 Introduction This report aims to address positive effects of bilingual education on young children and to provide recommendations to Canadian kindergarten school through marketing campaign to increase kindergarten student enrolment. Different research methodology taken into account in this report, which has been extracted from researches done by PhD students, professors, doctors and scientists to provide evidence on the benefits of learning in two languages.One of the approaches considered in this report was â€Å"Simon Task† conducted by Ioulia Kovelman and Ellen Bialystok, PhD student of York University, Canada. This provides empirical evidence that bilingual kids outperform cognitive tasks than monolingual flock. Moreover, Bilingual children are more creative, intellectual and have longer attention span. Findings 1. 1 Perform Cognitive Tasks Better Several researches were undertaken in the past 20 years; to prove bilingual children are superior to monolingual kids.In the recent past, Ioulia Kovelman and Ellen Bialystok, PhD student of York University, Canada evaluated children aged between 4-6 years. During their research, they made two core groups, one group was monolingual who were fluent in their native language . i. e. French or English and another; group was bilingual (with proficiency in both the languages, written and oral). The idea was to test cognitive ability of the core group for which â€Å"Simon Task† method was considered. It is a universal method practised by scientists to understand how human mind functions and performs certain tasks.The aim was to understand how kids respond to different colours and visuals. Hence, kids were asked to separate different shapes as per their colour and size, generated by computer which popped up from different sides of the screen. Results were surprising as bilingual children were more accurate than monolingual group. Study depicts that bilingual brain functions faster and has divergent thinking skills which allows brain to recognize and differentiate different objects at the same time. Therefore, bilingual children tend to be smarter than monolingual peers and perform cognitive tasks better. . 2 More Creative with Analytical Abilities A rese arch conducted by Dr Lauchlan in Scotland and Sardinia, Italy- 121 children under age of 9 were taken in a group with monolingual and bilingual abilities, and were asked to perform different mathematical, creative, linguistic and physical assignments. The emphasis was to evaluate how children respond to different tasks. The bilingual learner’s performance and intellectual capabilities were significantly higher i. e. (52%) than monolingual peers (48%) (Refer figure 1. 2) Page | 2Figure 1. 2 Pie chart adapted from data provided by Dr Strathclyde research. 1. 3 Greater Success Rate There has been sufficient evidence, which reveals that bilingualism is an asset, as it provides higher employment rates over monolingual person. As stated in 2006 Canadian census, knowledge of French and English provide more job opportunities as compared to knowledge of French or English alone. Refer to the following graph (figure 3. 3) Fi gure 3. 3 Page | 3 It is apparent from the graph that bilingua l people have higher job prospects.This is an era of globalization, where most of the organizations are multinational. Hence, organizations prefer to hire employees who are proficient in different languages and understand diverse cultures. 1. 4 Brain Development â€Å"Children who learn a second language before the age of five have been shown to have denser grey matter in their brains than their monolingual peers† (Dai, 2012). According to Cumming (2005) research shows brain has two prominent tissues visible to eyes known as white and grey matter. Source: Mechelli, A. Nature, October 2004; vol 431: p 757.In 2004 research conducted by Dr Mechelli and his team at University College, London, revealed similar results. During their research they evaluated brains of monolingual and bilingual people who were introduced to second language early in their life. One set of group started learning second language at the age of 2 and another people were introduced to new language at the ag e of 30. The study reveals, those who initiated learning second language early had better command and proficiency in second language. Furthermore, density of grey matter on the left side of their brain was higher. Grey matter is combination of â€Å"head† nerves functions for coordination and communication) Conclusions: It is apparent that children who start learning in two languages at early age have cognitive and linguistic benefits over children who are mono-linguistic. Also, it prepares children for future to get better employment. Diversity comes naturally to bilingual children as it helps them to grow, understand different aspects of life and prepares them to adjust in multicultural environment, as they imbibe certain characteristics during the course of time.Due to these characteristics it makes children smarter and more confident as they learn in two languages. Page | 4 Recommendations: ? Canadian kindergarten school should work on integrated marketing methodology to lure and educate parents on the benefits of bilingual education. Publicise print ads in newspaper, magazines and different educational websites focusing on curriculum inculcated by school, to ensure their focus is to flourish analytical and cognitive skills of kids while they learn two languages as bilingual kids tend to become sharper day by day. ? School should conduct ducational fairs near school vicinity to provide information and familiarise parents about bilingual education. Especially for a strong economy like Canada where people are expected to speak two languages. When children are introduced to second languages early in their life they learn quickly, master the art of language and become proficient as they are agile and creative. ? Prospective parents should be invited for personal webinar and chat sessions on school website. Prime focus should be on how dual language learning can transform kid’s life in a positive manner as it provides exposure to different culture and diversities.Perhaps, helps children later in their life for better employment opportunities. ? E-mailers and Direct mailers should be sent to parents emphasizing the fact that a child’s brain grows faster with bilingual education . Also, it builds analytical, mental, linguistic and creative skills by allowing brain to respond to two different languages. Page | 5 References 1. â€Å"Bilingual children ‘better at problem-solving skills† 2012, Scotland (UK),United Kingdom, Scotland, viewed on 24th Nov 2012, ; http://www. bbc. co. uk/news/uk-scotland-glasgow-west-19109883; 2. 3.CummingW(2005),† The capacity of the brain in learning multiple languages†, London Sage Dai, A,2012, It’s a Small World After All from, viewed 23 rd Nov 2012 http://www. thethunderproject. org/its-a-small-world-after-all/#more-1053 4. Genesee, F 2004, ‘What do we know about bilingual education for majority language students? ’, in TK Bhatia & W Ritchie (eds ), Handbook of bilingualism and multiculturalism, Blackwell, Malden, pp. 547576. 5. Hitti ,M,2004,†Being Bilingual Boosts Brain Power† MDHelth news, viewed 25 th Nov 2012 6. Lowry ,L, â€Å"Are Two Languages Better than One†, The Hanen Centre, viewed 24 th Nov 2012, ; http://www. anen. org/Helpful-Info/Our-Views-on-the-News/Are-Two-Languages-Better-Than-One. aspx; 7. â€Å"Language Learning and the Developing Brain† (1996, winter). Learning Languages, 1 (2), 17. 8. MarianV, Faroqi-Shah, Y, Kaushanskaya,M, H. K & & Sheng,L. 2009, â€Å"Bilingualism: Consequences for Language, Cognition, Development, and the Brain†, Asha Leader, vol. 14, no. 13,pp. 10-13, viewed 20th Nov 2012. 9. Mechelli, A. Nature, October 2004; vol 431: p 757 10. â€Å"The advantages of bilingualism in Canada† 2008, Canadian council on learning, viewed on 25 th Nov2012, Page | 6

Engro Foods

Contents About engro foods3 value proposition3 olpers3 olwell milk (a low fat milk by olpers, engro foods)4 olfrute juice4 tarang4 omore5 segmentation5 what is segmentation†¦.. 5 basis for segmentation:5 segmentation for olper’s5 olper,s product range6 segmentation for olper’s:7 positioning for olper’s8 what is positioning†¦.. 8 positioning process:8 competitive advantage12 continuous improvement12 quality control12 pr with farmers13 third-generation plant13 engro’s promotion mix tools13 advertising13 sales promotions15 public relations16 personal selling17 direct marketing18 basic tactics used18 customer relationship management18 customer relationship management in engro foods18 customers touch points19 reducing the customer defection rate22 building loyalty22 references24 about engro food  Ã‚  Engro stands for â€Å"energy for growth†. From inception, ours is a legacy of continuous growth, new challenges and fulfilled promises. From fertilizers to dairy products, business solutions to PVC resin, power generation to commodity trade, at Engro our ambition is to become the premier Pakistani enterprise with a global reach.Engro Foods Limited is subsidiary of Engro Chemical Pvt. Ltd. which is one of the most reputed enterprises in Pakistan with more than 40 years of diversified business operations in the areas of fertilizer and chemicals. Engro Chemicals, formerly known as Exxon, was taken oven by the employees and reamed Engro. Since then, it has diversified into many fields owning and operating subsidiaries like Engro Asahi, Eng ro Vopak, Engro Pak tank, Engro Chemicals and Engro Foods. Engro Foods started its business operations in March 2006 and it hasn’t looked back ever since its inception.Within a very short span of 2 years, it has become the house of four quality dairy milk brands: Olpers Milk, Tarang, Olwell, and Olpers cream. Engro Foods has already set up two processing plants at Sukkur and Sahiwal. VALUE PROPOSITION A  value proposition  is a promise of  value  to be delivered and a belief from the customer of  value  that will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. Engro Foods Ltd. is delivering value to customers by offering following productsOLPERS [pic] OLWELL MILK (A LOW FAT MILK BY OLPERS, ENGRO FOODS) OLFRUTE JUICE [pic] TARANG [pic] OMORE [pic] SEGMENTATION WHAT IS SEGMENTATION†¦.. â€Å"The process of defining and subdividing a large homogenous market into clearly id entifiable segments having similar needs, wants, or demand characteristics. † BASIS FOR SEGMENTATION: The following are the basis for segmentation: [pic] SEGMENTATION FOR OLPER’S It is difficult for any one company to engage in mass production, mass distribution and mass promotion for its product.The complexities arise from the proliferation of advertising and distribution channels and the high costs associated with reaching a mass audience. Therefore, companies segment the market so that they can target the group of customers who share similar needs and wants. The milk sector shows a market that has homogeneous preferences that is the consumers have similar preferences. They want milk to be white, carefully processed, and good for health and bones. Keeping these things in mind Engro segmented its market.The marketers at Engro have had a number of options available to them when segmenting the market for their products. Engro Olper’s products include: [pic] OLPER, S PRODUCT RANGE SEGMENTATION FOR OLPER’S: Geographic Segmentation: Engro Geographically segmented its market on the basis of: †¢ Region: Engro segmented its market for the â€Å"South East† region. †¢ Country: Engro segmented its market in â€Å"Pakistan† country. †¢ Province: Engro targeted its consumers all over the Pakistan but mostly in the â€Å"Punjab† province. Demographic Segmentation:Engro divided its market on the basis of demographically as: †¢ Age: Engro Olper’s products are for the all age of people like for children youngsters and olders. †¢ Gender: Engro did not segment its market on the gender basis. Every person can use it either male or female because there is no gender discrimination. †¢ Family: Olper’s products serve the family which has 3 to 5 members. †¢ Income: Brand calls for a small percentage of an individual’s income but lower class wouldn’t want to buy the brand may be because they are price sensitive. Psychographic Segmentation:Engro psycho-graphically segmented its market on the basis of: †¢ Social class: The brand is meant for all the users in higher upper or middle class families and it targets a specific social class who are health conscious and concerned about their weight. †¢ Life style: Olper’s have segmented the market more towards achievers who are goal-oriented and want to recognize themselves by others. For example the ads for Olwell mostly show achievers who want to be successful, have high aims and are already doing quite well in their concerned fields. Personality: The Olper’s products have targeted experiencers because the company has given them a new set of brand and so many will make their first purchase because they want to try something new. Olper’s ads also target believers, traditional conservative people with concrete beliefs. The ads for Olper’s show the beliefs of healthy life with processed milk and plays on the emotional aspect more. Behavioral Segmentation: Engro Behaviorally segmented its market on the basis of: †¢ Benefits: Olper’s products have been segmented on the basis of benefits that consumers seek in the milk.In this case, people look for a brand that can be used for all purposes from drinking to tea whiteners as well to feed the animals. †¢ Loyalty: Engro segment its market on the basis of loyality status by finding some hard core loyal persons in the milk sector which are also price sensitive or want variety and on the basis of price they will be switch from other established brands like Haleeb, Nestle etc. POSITIONING FOR OLPER’S WHAT IS POSITIONING†¦.. â€Å"Positioning is defined as the act of designing the company's offering and image to occupy a distinctive place in the target market's mind. POSITIONING PROCESS: The effective positioning process involves: [pic] Defining the competitive frame of reference: Compet itive frame of reference involves: †¢ Identifying the direct competitors of brand. †¢ Position of these competitors in market. †¢ Level of competition. Identifying the direct competitors: Before positioning a brand company must understand who the main competitors are? For example Engro main competitors: †¢ Haleeb †¢ Nestle Position of competitors: Company must analyze and understand the position of their competitors that either their position is strong or weak.For example the both competitors of Engro are strong and have a tremendous market place. Level of competition: Company also identifying the level of competition that at what level it competes with its competitors. The level of competition involves: †¢ At product type level †¢ At product category level †¢ At product class level For example, Engro competes at all levels as: †¢ As at the product type level Olper’s compete with the Nestle milk pack and Haleeb dairy queen. †¢ As at the product category level Olper’s categories like Olper’s Olwell competes with Nestle Nesvita and Haleeb Skimz. As at the product class level it compete with all dairy products as Engro dairy products are compete with all dairy products of Nestle and Haleeb. Establishing the points of difference: Companies establish the points of difference which are the attributes or benefit those consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent in the competitive brand. The point of differences for the Engro dairy products are: Olper’s milk: †¢ Packaging of Olper’s milk in Red color which is quite different from competitors Green and Blue color packaging. Engro used the attribute positioning for Olper’s milk. The main theme of the product is that it is meant for all purposes without any user imagery. Olper’s ads also show attributes of milk such as good for health. †¢ The unique selling proposition for Olper’s is based on tag line: â€Å"Subah Bakhair Zindagi†, but recently the company changed the USP to: â€Å"Jo dil khol kay jeetay hain unheen kay liyay hai Olper’s†. Both the tag lines have a very positive impact on Olper’s image because of the emotions involved in both the lines. Olper’s cream: †¢ Packaging of Olper’s cream in Purple color which is different from competitors. Engro position Olper’s cream for a specific use or application. Because the Olper’s cream used to make the dishes in which cream is necessary like cakes, ice cream. †¢ The unique selling proposition for Olper’s cream is based on tagline â€Å"Life’s a Dessert† with the message of ad that â€Å"Creams of all Creams†. Olper’s Olwell: †¢ Packaging of Olper’s Olwell in Red color which distinguish it from competitors. †¢ Engro used the benefit positionin g for Olwell. The product is positioned as High calcium, low fat product. †¢ The unique selling proposition for Olper’s Olwell is based on tag line â€Å"†¦.. o you’re unstoppable† and with the message â€Å"Stop ageging†. Olper’s Owsum: †¢ Packaging of Owsum designed in a highly detailed comic book style and each packaging has a different world with respect to each flavor describing different story in each one. †¢ Engro use the specific positioning as Owsum flavored milk is for the children from 9 to 12 years age. It is the first time a company target this age group children. †¢ The unique selling proposition for Olper’s Owsum is based on tag line â€Å"Kill the Milk Monster† and the message of ad â€Å"Flavored milk socked out the simple milk†. Establish the points of parity:Companies establish the points of parity which are attributes or benefits which are not necessarily unique to the brand, and als o shared with other brands. The point of parity for the Engro dairy products are: †¢ Engro provides high quality to its customers, which same to its competitors Nestle and Haleeb because these companies also focus on high quality. †¢ Engro cover the whole country of Pakistan and its competitors also covers the all areas of Pakistan. †¢ Both the appearance and packaging of Engro products is very attractive. Its competitors packaging and appearance is also very attractive. Engro run its advertising on different channels like T. V, Radio, Newspapers and billboards. Nestle and Haleeb which are the competitors of Engro are also using the same channels. †¢ Engro used the 6 layered Tetra Pack packaging for its products. Nestle and Haleeb also using the same packaging technique. COMPETITIVE ADVANTAGE Competitive advantage  means strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthe ns and positions a business better within the business environment.Engro foods Ltd. has many advantages over its competitors which are given below. CONTINUOUS IMPROVEMENT The Engro foods continuously improve itself which is the major edge of Engro foods over its competitors. Feedback and its integration in the supply chain are essential to the continuous improvement of an organization that places so much importance on supply chain management. Engro Foods ensures feedback is obtained from all possible sources. As a result, contact is maintained with distributors regarding the consumers’ reaction or any complaints that they may have.In fact, any bad products or bad batches of products, if the consequence of any supply chain management glitches, are accepted back by the company and exchanged for new good stock free of cost. Feedback is also collected directly from the consumers via the company website, which allows consumers to lodge any complaints, put forward any queries, or j ust drop by their comments. The same information is also collected through the presence of the company address and phone number on all the packages, thus making the organization very accessible to the consumers. QUALITY CONTROLEngro Foods is committed to providing the best quality of products to the consumers at the lowest possible costs. In other words, it is a company that believes in the virtues of cost leadership and its prioritization for quality maintenance and control is reflected in stringent quality checks that are carried out both before and after the processing of the milk. Before Processing Quality control procedures are introduced right at the point of milk collection that is at the milk collection centers. Lab tests are conducted in order to check the milk for any adulteration and in fact the dhodhis are also educated to avoid adulteration of milk.An expert is stationed at these MCCs to ensure that the tests are conducted properly. Once the milk is approved and dispatc hed within 6 hours to either the Sahiwal or Sukkur plant, the next Quality check is carried out right at the time of milk reception at the plant where it is once again examined by qualified Chemists and Micro Biologists by conducting various tests. It is only after the milk clears certain tests that the Quality Control department accepts it and transfers it to the cooling plants. After Processing Quality control experts are involved throughout the production process.After the packaging process is complete, Quality control resurfaces this time not only to ensure that the packages are sterilized but also to ensure that the milk packages are of the prescribed weight. And after a final approval, the milk products are considered fit for delivery and transferred to the warehouse. The organization strives to achieve even better and better quality of the products which is why it collaborates with various research agencies to work on the development of the products. PR WITH FARMERS ENGRO has been interacting with the farmers for fertilizers and has gained quite a good reputation over the years.It has led to a strong bond and long term relationship with the farmers who are willing to supply milk to the company. This is an added advantage and strength for the company because it will never be short of milk production. The farmers also won’t have to look elsewhere to sell their milk. THIRD-GENERATION PLANT EFL only, has the third-generation UHT milk plant in the country. EFL plant is the only plant in Pakistan that uses Bactofuge technology to virtually eliminate bacteria and ensure premium quality and hygiene.Moreover, it is also setting up another milk processing plant in Central Punjab (Sahiwal) with an investment of Rs. 2 billion (US $ 33 million). ENGRO’S PROMOTION MIX TOOLS ADVERTISING Engro Foods Ltd. is always quite smart in exploring various mediums and reaching out to the maximum in an effective way. For instance, spreading the art of happiness via decorating of Lahore with flowers in the launch phase,  putting colorful streamers, Omore’ bloopers on TV channels. Omore is active in doing advertising since its launch.They believe that strong and effective advertisement is essential for product success. They have used their punch line â€Å"The Art of Happiness† since the start to expose and create brand image in the mind of the customers. This will also induce a desire for buying a product as in the ads they have shown that if you want to be happy, eat Omore. The followings are the advertisement vehicles used by Engro for the promotion of its Omore and other milk products product. Print & Broadcasting Ads Omore has conveyed their message of happiness, joy, fun and pleasure through their TV and print ads.The creative are so colorful and vibrant to support their slogan of happiness with the catchy jingle attached to it. They have broadcasted their ads on all the major TV channels, FM radio and social media like Fac ebook, Twitter, and Orkut and for print they have gone in all major magazines and newspapers. Packaging Outer Engro used the colorful packaging with product picture and name along with nutrition indigents and contact information. The color also helped to enhance the in-store visibility and presence for its Olper’s packaged milk, and the brand was instantly disassociated from its competition.The brand also worked to ensure it established an image of being a healthy and natural product. Its optimistic and vibrant tag line—â€Å"Good Morning Life†Ã¢â‚¬â€along with the unique red color, became the soul of the Olper’s brand identity across various media outlets. Brochures & Booklets Brochures and booklets were distributed outside the big famous marts at the time of launching. Posters & Leaflets Product promotion posters were placed outside the stores like ice pops, choc stick etc. At the time of launching leaflets were showered from aircrafts in different are as of cities.Billboards To promote the Omore brand, Engro placed it on billboards at all the major intersection in different cities like Lahore, Karachi, Multan, Islamabad and Peshawar. It is the visual representation of the product by showing the customer a slice from their own lives, something to which they can refer when they are going to buy a product. Billboard is an expensive media but can reach a wide range of customer and is high in creating awareness. Point Of Purchase Displays Engro placed Omore carts outside all the major malls/marts and grocery stores at the time of launching it.Audiovisual Material Jingle and music used by Engro for its products are so strong through which people easily recognize its products. The simple and classy tune of OLPER’s and the tag line called out loud i. e. â€Å"SUBHA BAKHAIR ZINDAGI† was easily identifiable by 90% of the targeted audience. It means that the uniqueness of the sound remains in the mind of the consumers. Symbols & Logos To promote the Omore, Engro used the symbols related to happiness, joy and fun. Their logo is oval in shape with pink inside and white outside. SALES PROMOTIONSSales promotion is a variety of short term incentive to encourage trial or purchase of product. When used effectively, sales promotions can help to move old stock, counteract competitor activity, merchandise new products, encourage repeat buying and motivate your staff. They can also be monitored, so the success of a particular sales promotion can be measured over time. It is a good way of attracting new customers. The type of promotion selected also has to be relevant to the target customers as well as the company’s own marketing objectives.Contest, Games & Sweepstakes Omore has conducted contest and sweepstakes to attract customers and make them start liking the product. They have done it before launching it in Punjab and now in Karachi, they have conducted morning shows on Hum TV. Omore has launched an inte ractive application on its Facebook fun page which allows the users to participate in a weekly drawing contest. Sampling Sampling was done by Omore at the time of launch in all the major cities to increase the customer awareness and also create the liking of the product. EntertainmentJingle and music is so important and strong that people recognize Omore with it. Trade In Allowance Omore gives 16% trade allowance to all the retailers and wholesalers. PUBLIC RELATIONS Public relations (or PR) involve a sustained attempt to develop the reputation as a business by using the media to help create the image the company desire. It is a way of keeping the business in your customer’s eyes. News or press releases can be distributed to the media to announce, for example, new product launches, a change in opening times or company successes.Articles can be distributed to trade journals or local newspapers, and sponsorship or charitable donations can help to position a company business mor e prominently in the market place than competitors. Attendance at exhibitions and seminars can also help to promote the image of the company to a chosen target audience Charitable Donations An Engro food has also proved itself to be a socially responsible company in many ways. For example when our nation faced a major catastrophic in the form of the floods which shook the foundation of our country.Engro foods stood firm in its commitment to the social causes and provided the financial help, food and shelter through the help of various relief organizations. Sponsorship Omore have sponsored several TV programs, morning shows and cricket matches. Publications Omore has done publication which reflects its vision and objectives in the short and long run. They have provided information on how the Omore ice cream goes about its operations and how Omore ice cream nutritious because it uses pure dairy products as compared to the competitors.PERSONAL SELLING Personal selling is face to face i nteraction with one or more prospective purchasers for the purpose of making presentations, answering questions and purchase orders. This is the most effective form of promotion because it allows your approach to be tailored to the needs of an individual customer. Getting a sale is ultimately extremely important, but the process involves a lot more than this. It is about having a constructive dialogue with customers to listen to their needs, promote product & company enefits on an individual basis, answer any questions, resolve any problems and get their feedback before clinching a sale. Face-to-face, a sales person can build a relationship with the customer- understanding their needs and feeding back this knowledge to the business to improve products, customer service standards, competitor knowledge etc. Employing a sales person is a costly exercise in the first instance, but it is one that will provide a pay back, usually within 1-2 years. Sales Presentation Omore is selling their products via charts. Incentive ProgramsOmore has given refrigerators to its retailers for their ice cream products. It also gives 16% trade allowance to all the retailers and wholesalers as an incentive. Incentives also include branding of store on achievements of target sales. Fair & Trade Shows Omore has conducted a beach festival to gain the attention of customer and make them aware of the product in Karachi. They also conducted Basant festival in Punjab. DIRECT MARKETING Direct marketing consists of mail, telephone, fax, email or internet to communicate directly with or solicit response or dialogue from specific customers and prospects.Direct marketing is not used by Omore because the product is already easily available. Another reason of not using this tool is that mostly people in Pakistan are unaware of purchasing products through these channels. BASIC TACTICS USED Engro foods in most of advertisements used association as basic tactic and associate their product with particu lar atmosphere and circumstances in the Olpers advertisement they relate the product with the environment of home where they show that everybody in the home require pure milk which is Olpers.In the omore advertisement they show that when the person uses omore he moves into an imaginary environment which is very excited for him so they associate their product with that environment. In olfrute advertisement they show an excited family in which everyone wants balance in diet so they need juice and associate their product with a situation when there is need of balance in diet then olfrute should be used with the normal diet. So here also association is used as basic tactic. CUSTOMER RELATIONSHIP MANAGEMENTCustomer relationship management is the process of carefully managing detailed information about individual customers and all customer touch points to maximize customer loyalty. â€Å"Consumer is the reason for our existence as a business. † CUSTOMER RELATIONSHIP MANAGEMENT IN E NGRO FOODS According to engro foods view, CRM consists of: †¢ Helping olpers to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team. Assisting olpers to improve account and sales management by optimizing information shared by multiple employees, and streamlining existing processes. †¢ Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service. †¢ Providing olpers employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.CUSTOMERS TOUCH POINTS Customer touch point is any occasion on which customers encounters the brand and product. Following are the customers touch points which Olper’s uses for catering to the relationship of its customers: Marketing Value Addition †¢ Float Activity †¢ Banners †¢ Road Show†¢ T. V Commercials †¢ Rural Melas †¢ Buntings †¢ Buchat Bazars †¢ Posters †¢ Institutional promotions †¢ New Articles †¢ Free Samplings †¢ Vehicle Branding †¢ Chain store Promotions †¢ Gala Event Management †¢ Carnivals †¢ Music Concerts †¢ Funfair Marketing Float ActivityOne way that Engro foods and Olpers have chosen to interact with their customer is Float Activity. Olpers have been launching promotional activities all the time and according to them this float activity proved to be very effective to keep in touch with their customers. Road Shows In the summer of 2009 when Engro foods launched their new product line of Dairy Ice Cream Omore initially in Lahore the whole city was decorated with different road side banners and place cards. This is a traditional Engro food way to keep in touch with their customer and also to promote their new product.According to Olpers Road shows are a very easy yet effective way to keep in touch with customers. Rural Melas Since Pakistan is a country with most of its population still living in rural areas, Olpers decided to reach those potential consumers with a different approach and they arranged different rural side Melas in which they can easily state their point and make the potential customers a loyal customer Bachat Bazars Bachat Bazars are very common in Pakistan and since this is a trend in the market Engro foods used this way to reach to its existing customers and also targeted new customers in this 1-2-1 marketing way.Free Sampling To promote and let the people who have not yet tested the product companies use the technique called free sampling. And Engro foods have done free sampling to make sure that people are aware of the product and also to get the feed back out of the customers to make sure if there are any lags in the product. Chain Store Promotions Another 1-2-1 way of marketing technique that Engro foods have adopted to create effective touch point with their customer is by putting their brand in all the chain store in Pakistan in this way people can have access easily to the product and they do not have to look for the product.Event Management Carnivals Engro foods have worked their way in the customer’s heart by knowing them in every way. They try to promote their products and make sure that their product is available in carnivals and all special events that are taking place Music Concert Omore Ice cream launch was unique in its kind as they had music concert with leading Bands of Pakistan performing in these concerts. Since they feel like sponsoring such events creates a good way to interact with their customers Fun FairOne way to have direct contact with the customer is to promote different fun fair all over the coun try. This way existing customer and new customer both are easily targeted. Value Addition Banners An effective way to add customer value towards the product is to display banners and bill boards all over the city so that customer are aware of their brand and make them feel proud about their brand. T. V Commercials T. V commercials are very effective and excellent way to promote the product and also to increase the value of customers.It’s easy way to reach the customers mind and create a positive image towards a brand. Posters Posters are cheap and easy to display way to reach into customers mind and create a positive view of the brand and also to increase the value a customer holds towards the product and Engro food have worked hard to gain this position REDUCING THE CUSTOMER DEFECTION RATE It is not enough, however, to attract new customers the company must keep them and Increase their businesses. To reduce the customer defection rate OLPERS position the brand in a way that the customer prefer only Olpers products.Positioning involves designing the product and image that will occupy a distinctive place in the minds of the target market. As can e seen, nestle milk pack, and Haleeb have the largest profit margins and market share in the milk industry. Thus the marketers at Olpers have to decide to create its own unique image and then strengthen the position in the customers mind. They have done a number of following steps: 1. Packaging of Olper’s milk and Olwell in red color and Olpers cream in purple color are quite different and distinctive from the typical green and blue packing used by other competitors. . The brand has been positioned as an all purpose milk that is meant for everyone, especially for those who live life to the fullest, hence its tag line, â€Å"jo dil khol kay jeetay hain unheen kay liyay hai Olper’s† BUILDING LOYALTY Creating a long tight connection to customers is the dream of any marketer & key to long term ma rketing success. Olpers build loyality of customers towards its products in the following way: 1. As compared to Milk pack and Haleeb Olpers have advantage over its touch points which create a strong loyalty of customers towards Olpers. 2.One way that Olpers have adopted to gather the feedback and build strong relation with their customers is that they have asked their customers to contact and give suggestions that are listened. 3. Olpers works in the heart of its customers by knowing what is special for them. Like in Ramadan Olpers introduce and promote the traditional Ramadan theme so that the 4. Customers who value their religious heritage they are more attracted and so that in long term they are much more loyal customers towards the brand. 5. The marketers have used different positioning for Olper’s products: a.They have used the attribute positioning for Olper’s milk. The main theme of the product is that it is meant for all purposes without any user imagery. Olpe r’s ads also show attributes of milk such as good for health. b. They used the benefit positioning for Olwell. The product is positioned as delivering the benefit of helping to reduce weight and for healthy bones. c. Olper’s cream is positioned as good for a specific use or application. In this case the cream can be used to make cake icings and desserts look great. Measuring customer-based brand equityHR managers used questionnaires to find how customers feel about the brand. They used the indirect approach with different qualitative and projective techniques (the questionnaire contained some questions related to sentence completion and brand personality description). They used this to understand customers’ feelings for the brand. The managers agree that ENGRO Foods has helped improve the image for Olper’s. They assessed the leverage of secondary associations in this case by comparing the company’s characteristic with the characteristics of Olperâ €™s. Managing customer-based brand equityThe organization is managing the customer based brand equity because they realize the significance of marketing activities and their effect on creating more value for the brand, and so by influencing brand knowledge, sales can be improved. Olper’s is concentrating on the emotional aspect in their ads in order to focus on the core need of customers that can be satisfied. Olper’s has also funded Women’s exhibition in Karachi a few months ago and currently is sponsoring cricket World Cup 2007, and further adding more value to the brand and managing customer-based brand equity. REFERENCES http://www. oracle. com/us/corporate/customers/engro-foods-crm-on-deman-078691. pdf †¢ http://engro. com/ †¢ http://engro. com/our-businesses/engro-foods-limited/ †¢ http://engro. com/fact-sheet-engro-foods-limited/ †¢ http://www. theideaartist. com/index. php/tag/engro/ †¢ http://www. managementparadise. com/for ums/marketing-management/209200-marketing-mix-engro-corporation. html †¢ http://guppu. com/2009/04/11/engro-foods-launches-omore-marketing-review/ †¢ http://www. pakvisit. com/jobs/jobs%20in%20engro%20foods%20Pakistan. html †¢ http://engro. com/wp-content/themes/engro-v1. /pdf/quarterlyreport2011/engro-food-sep-2011. pdf †¢ http://pakmediablog. net/220/omore-files/ †¢ http://pressrelease. pk/fmcg/engro-foods-launches-tarang-bhara-des-campaign/ ———————– Geographic Demographic Psychographic Behavioral †¢ Nations †¢ States †¢ Countries †¢ Province †¢ Age †¢ Family †¢ Gender †¢ Income †¢ Social class †¢ Life style †¢ Personality †¢ Values †¢ Benefits †¢ Loyalty †¢ User status †¢ User rate Olper’s Olper’s Milk Olper’s Cream Olper’s Olwell Olper’s Olfrute Olper’s Owsum 1. Defining the comp etitive frame of reference 2. Establish the points of difference 3. Establish the points of parity

Ann Pudeator (Victim of the Salem Witch Trials)

Ann Pudeator (Victim of the Salem Witch Trials) We don’t know Ann Pudeator’s birth name or date, but she was probably born in the 1620s, still in England. She had lived in Falmouth, Maine. Her first husband was Thomas Greenslade. They had five children; he died in 1674. She married Jacob Pudeator in 1676, the year after his wife died. She had originally been hired as a nurse to his wife; her  trouble with alcohol refers to her as an â€Å"alcoholic†, but this is anachronistic. Jacob Pudeator died in 1682. He was relatively wealthy, leaving her somewhat comfortable. She lived in Salem Town. Ann Pudeator and the Salem Witch Trials She was accused mostly by Mary Warren, but also by Anne Putnam Jr., John Best Sr., John Best Jr. and Samuel Pickworth. Her son had testified as an accuser against George Burrough’s trial May 9 and 10, and Ann was arrested on May 12, the same day as Alice Parker was also arrested. She was examined on May 12. She was held until her second examination on July 2. She petitioned the court saying that the evidence against her in court â€Å"were all of them altogether false untrue†¦Ã¢â‚¬  Among the charges were the usual one of forcing Mary Warren to sign the Devil’s book, possession of witchcraft objects which she claimed were grease for soap-making, and using witchcraft to cause the death of her second husband’s wife, whom she had been nursing, and then the death of her second husband himself. She was indicted on September 7 and on September 9, she was tried, convicted and sentenced to hang, as were Mary Bradbury,  Martha Corey,  Mary Easty, Dorcas Hoar and Alice Parker. On September 22, Ann Pudeator, Martha Corey  (whose husband had been pressed to death on September 19), Mary Easty, Alice Parker, Mary Parker, Wilmott Redd, Margaret Scott and Samuel Wardwell were hanged for witchcraft; the Rev. Nicholas Noyes called them â€Å"eight firebrands of hell.†Ã‚   It was the last executions in the Salem witch craze of 1692. Ann Pudeator After the Trials In 1711, when the province’s legislature restored all rights to those who had been accused in the trials, including a number of those executed (thus re-establishing property rights for their heirs), Ann Pudeator was not among those named. In 1957, the Commonwealth of Massachusetts legally exonerated the remaining accused in the trials; Ann Pudeator was named explicitly.  Bridget Bishop, Susannah Martin, Alice Parker, Wilmott Redd and Margaret Scott were included implicitly. Motives Her occupation as a nurse and midwife may have been a motivation for others to charge her with witchcraft. She was also a well-off widow, and there may have been property issues involved, though that is not documented explicitly. It’s interesting that, though she had descendants, no family members participated in the suit leading to the 1710/11 reversal of convictions of others who had been executed. Ann Pudeator in  Fiction Ann Pudeator does not appear as a named character in either The Crucible (Arthur Miller’s play) or the 2014 television series, Salem.

The 21 ACT Tips You Should Be Using Today

The 21 ACT Tips You Should Be Using Today SAT / ACT Prep Online Guides and Tips The ACT has a straightforward test format, but that doesn’t mean it’s an easy test. You’re going to need to know how it’s structured and what kinds of questions to expect on each section in order to do well. In this article, I’ve listed 20 essential ACT tips, broken down by section, that will help you conquer the most difficult aspects of the test. ACT English Tips Tip #1: Know Your Grammar Rules The safest way to make sure you feel confident on the ACT English section is to memorize the grammar rules that will be on the test.On the ACT, it’s not enough to rely on whether something "sounds correct" to you.Since the test is standardized, you need to be prepared for the specific types of rules it will test and what it considers to be correct grammar.These won’t necessarily be rules you consistently use or are aware of in your everyday speech and writing. Thepassage-based format of ACT English can also present unique challenges.You need to make sure you’re reading the WHOLE sentence that you're being asked to edit.Sometimes the phrasing of an earlier part of a sentence will determine the correct answer for a change to the grammar of a later part. Tip #2: Watch Out for No Change Answers Many questions on ACT English that ask you about improving the grammar of sentences will also include a â€Å"no change† answer option.This option is risky because if you don’t know the grammar rule being broken, it’s easy to pick â€Å"no change† by accident.That’s why it’s important to be aware of how often you’re choosing â€Å"no change†. If it seems like you're choosing it more often than once every 4 or so questions, there might be something you’re missing.On any question where you’re tempted to pick â€Å"no change†, look at the sentence extra carefully and make sure there isn't another possibility.Read the sentence through again using all of the other options presented. If all of them still seem wrong, then â€Å"no change† is probably correct. ACT Writing Tips Tip #3: Plan Essay Examples Beforehand A great way to reduce stress on the ACT essay is to plan out the examples that you’ll use before the test.The essay prompts on the ACT are all relatively similar, so it’s not too difficult to come up with universal examples that could work for any of them.If you already have examples prepared, the hard work will be done for you.The only thing you’ll have to do during the test is relate them to the specific details of the prompt and to your opinions. You should also know that you don’t have to be factually accurate in your essay;if you have to twist the facts in your examples a bit to fit the needs of the prompt, that’s ok!The graders won't take points off because the essay is about your ability to structure your thoughts and answer the prompt logically, not about your level of outside knowledge. You can even say we actually landed on the moon! WAKE UP SHEEPLE Tip #4: Cater to the Essay Graders Just like all other parts of the ACT, the essay has to be as standardized as possible.This means there are a couple of things you can do to raise your score reliably: Make it at least two pages The grade of an essay isn’t technically supposed to be related to its length, but there is a positive correlation between essay length and essay score on the ACT.This does make some degree of sense: longer essays are going to provide more examples and support for the points they’re making.A good rule of thumb is to try and make your essay at least two pages long. Be sure to write an introduction and conclusion The quality of the introduction and conclusion of your essay will disproportionately affect your score, so you should ALWAYS include both of them.The essay graders are looking for a clear thesis that answers the question posed by the prompt and lists relevant examples.If you make it easy for the graders to figure out the point you’re trying to make, your score will come out better. Use varied word choice and writing style High scoring essays are the ones that flow well and are not repetitive.Try not to use the same phrases over and over or structure every topic sentence and transition the same way.Switch around your wording as much as possible while preserving the integrity of your original points. ACT Math Tips Tip #5: Know the Formulas It’s very important to know math formulas for the ACT because you aren’t provided with any of them on the test (except sometimes for individual questions that require the use of a weird formula).You’re going to waste a lot of unnecessary time on easy questions if you don’t memorize formulas, so you should get this out of the way first if you’re just starting to study for the ACT.Read our article on the formulas you need to know so you’ll be prepared! Tip #6: Fill in Content Gaps Sometimes knowing formulas isn’t enough if you haven’t encountered a certain type of question or content area in your classes before.When you do practice tests, make note of the questions you miss and see if there are any patterns in terms of question type.This could indicate weakness in a specific content area. Before you go any further with your math studying, you should focus on filling in the content gaps you find; this will improve your scores dramatically.Find study resources that deal directly with the problems you’re having, whether it’s geometry, algebra, trigonometry, or something else. Tip #7: Solve It on Your Own In order to fully understand your mistakes on ACT Math, it’s a good idea to force yourself to solve for the correct answer before reading answer explanations.When you get a question wrong, make note of the answer you should have gotten and see if you can arrive there without reading the explanation.You will have a much more solid grasp of the solution process if you go through it yourself rather than just reading about it.This exercise will give you a better chance of answering correctly if you come across a similar question in the future. Do we, though? ACT Reading Tips Tip #8: Read to Your Strengths The ACT is a very predictable test, and this is especially true on the reading section.There will always be four topic areas on ACT Reading in the following order: 1. Prose Fiction/Literary Narrative2. Social Science3. Humanities4. Natural Science Since you know what’s coming, you can make an informed decision about the order in which you’ll read the passages.If, for example, you’re more of a science person, you might decide to read the Natural Science passage or pair of passages first because it’s going to be the most interesting to you and the easiest to get through. This will give you an advantage because you’ll have enough time to answer questions that are easy for you and will earn you the most points.If you were to go through the reading section in order, you might end up rushing on the Natural Sciences passage(s) and not reaching your full score potential! Tip #9: Find a Good Passage Reading Method It’s extremely important to make sure you’re reading ACT passages in the most efficient way for your learning style. You don’t get much time per question on the reading section, so you have to use every minute wisely.Here are three potential reading strategies you might use: 1. Skim the passage first In my view, this is the best way to read ACT passages.By skimming first, you get a good sense of the main ideas of the passage and also might catch a lot of the details that the questions ask about.The best way to skim is to read the introduction and conclusion paragraphs, then the first and last sentences of every body paragraph.After skimming, you should try and answer any big picture questionsabout the passage first while the main ideas are fresh in your mind. 2. Do the questions first This is another viable option, even though it might seem risky.If you skip straight to the questions, you can start with detail questions and work your way up to big picture questions.In the process of finding the details, you will accumulate knowledge about the main ideas of the passage and eventually be able to answer the questions that are wider in scope.If you don't get all the information you need for big picture questions this way, you can always go back and skim, paying close attention to the introduction and conclusion paragraphs. 3. Read thoroughly This is the method that most people use instinctively because it’s what they’ve been told to do in school.Reading thoroughly can be fine if you’re a fast reader and have strong reading comprehension skills even under pressure.BUT if you experiment with the other methods and find that you can save yourself some time and not sacrifice any points, you’re probably better off using one of them instead. Whichever strategy you use, make sure you read the introductory blurb that’s included with each passage before you do anything else!This will give you helpful context for what to expect in the passage in terms of setting, content, and writing style. Tip #10: Predict the Answer Before you look at the answer choices for a reading question, you should try and think for yourself about what the answer might be.Doing this exercise can help to eliminate some of the confusion that might occur if you just looked at the answer choices right away.If you already have an answer in mind, you will be less compelled to pick answers that are plausible but not objectively correct. Sometimes it’s also helpful to rephrase the question in your own words if you find it to be confusing.This will likewise allow you to maintain your focus and avoid choosing answers that are not quite the right fit for the question based on the passage. (ACT questions only) Tip #11: Rely on Direct Evidence Remember that every question in the reading section has an answer that is supported by direct evidence in the passage!You shouldn’t have to make unsupported assumptions in order to answer any of the questions.There will always be SOMETHING that you can cite to give credence to your choice. If you can’t find evidence for an answer, you have to eliminate it even if it sounds plausible.There’s a big difference between plausible and correct on the ACT.Even with inference questions, which ask you to look beyond literal facts in the passages, you should still be able to find evidence for your answers.This is when you might have to look for context clues or connotation in words around the section of the passage you’re referencing in order to point you in the right direction. Tip #12: Get Intellectually Curious It might seem silly, but try and be interested in the material you’re reading.This will not only help you to absorb information better, but will also allow you to get something productive out of the test besides your score.You’ll have a much better time if you treat ACT reading as a pleasant learning experience and not a chore! ACT Science Tips Tip #13: Do the Conflicting Viewpoints Section Last The conflicting viewpoints passage on ACT Science is usually the most time-consuming part of the section and often the most difficult.It’s different from the rest of ACT Science because it doesn’t present any actual data.It just gives you a couple of passages that express different scientific opinions and asks you to answer questions about them. This requires a strong combination of reading comprehension and scientific reasoning skills.It’s a good idea to save conflicting viewpoints for last because you will eliminate the risk of getting stick on it and not having time to answer easier questions later on in the science section. Tip #14: Focus on the Visuals It’s best to ignore the introductions laden with technical terms that are provided to you on the science section and skip right to the graphs.When it comes down to it, almost all the questions you’ll see on ACT science can be answered just by looking at the data presented in the visuals.All of the other information is just there to distract and confuse you - don’t let it! Tip #15: Don’t Be Intimidated The main obstacle to succeeding on ACT science is just the fact that it LOOKS scary.Well, I’m here to tell you that it’s really not that hard - you don’t even have to know much science beyond what you learned back in elementary school. You may run into terms that you don’t know, but you most likely won’t have to understand them in order to answer questions correctly.They’re only in there to make this section seem more difficult than it actually is. This fools a lot of people, but if you stay calm and remember that you’ll never have to know any high-level science to do well, you should be fine.Focus solely on what the questions are asking and read the graphs logically, and you’ll do well! But you should probably watch out for that train behind you... Overall ACT Test Taking Tips Tip #16: Use Process of Elimination As I’ve written in another article, the fundamental rule of ACT Reading is that there is only one absolutely correct answer for each question, and you need to learn to eliminate the other three choices.This elimination rule applies to the other sections of the ACT as well.It’s far easier to work on eliminating incorrect answers than to try and pick out the correct answer right away. For each choice, ask yourself - where is the evidence? Does this answer the question?If anything in the choice doesn’t match up with what you read in the passage or the data you’re referencing, eliminate it.If an answer is only halfway right, it’s wrong! Tip #17: Skip Difficult Questions For students who struggle with running out of time on the ACT, lingering too much on hard questions is a major pitfall.If you find yourself floundering on a question, it’s a good idea to skip it on your first pass through the section.Just circle it so that it will be easier to spot when you go back through the questions. If you’re spending more than: 30 seconds on an English question60 seconds on a Math question45 seconds on a Reading or Science question SKIP IT! Take timed practice tests to experiment with how it feels to spend this much time on a question so that during the real ACT you’ll have a good sense of when you need to move on. Tip #18: Double Check Your Answers At the end of each section, if you have a few minutes left, you should go back through and check your answers to be sure you didn’t make any careless mistakes.As you’re answering questions, you can put a little star next to the ones you’re unsure about so you will know to focus on them if you have time at the end. Things to look for when double checking: 1. â€Å"LEAST† or â€Å"EXCEPT† questions - these are breeding grounds for careless mistakes. 2. Questions where you went back and forth between two answers - if you were unsure about a question, it's a good idea to go back and check it again. 3. Whichever types of questions you know you tend to have trouble with - for example, you might be extra careful with double checking the conflicting viewpoints passage questions for science. Tip #19: Do Your Bubbling Last You can actually save yourself a few minutes of time if you don’t bubble in your answers until the end of the section.As you go along, circle your choices in the test booklet so it will be easy for you to go through and fill in all the correct bubbles on your answer sheet later.This tip helps you to avoid the annoying process of switching between the test booklet and the answer sheet that will cost you a few seconds on every question. Before you decide to use this tip, make sure you’re capable of finishing the section with at least 3-5 minutes to spare.You don’t want to get stuck in a situation where you answered all the questions but didn’t have time to fill in all the bubbles. Another important thing to remember on the ACT is that you should always bubble in an answer for every question.There is no guessing penalty, so it’s to your advantage to fill in a bubble for every question even if you don’t have a clue what the answer is.You could get lucky, and if you don’t it won’t impact your score! Sooooo tippy (this has nothing to do with any specific tip I just wanted to include it somewhere) Tip #20: Get All Your Stuff Together the Night Before The day of the test, your palms will be sweaty, knees weak, arms heavy. The last thing you want to do is forget your ACT test ticket or pencils. So the day before the test, make sure you have all your stuff in one place, ideally in a backpack. The most important things: ACT admission ticket Acceptable photo ID #2 pencils and erasers ACT-Approved Calculator There are other optional things like snacks and water bottle we highly recommend. Don't even question it - just pack it in the day before so on the morning of the test, you'll be ready. Tip #21: Remain Calm When all is said and done, the best tip that anyone can give you is to stop psyching yourself out.Since your score for any given section on the ACT is riding on the single block of time that you have to answer the questions, freaking out about one hard question could really hurt you. If you run into a question you don’t know, just skip it!It might seem easier when you come back to it later with less time pressure. Keep in mind that it’s not the end of the world if you don’t get your highest scores on this test.You’ll have opportunities to take it again, and you can always improve! Review We've gone through 20 of the most important tips you should be using to do well on the ACT. Here's a complete list: English 1. Know your grammar rules2. Watch out for "no change" answers Writing 3. Plan essay examples beforehand4. Cater to the essay graders Math 5. Know the formulas6. Fill in content gaps7. Solve questions on your own first Reading 8. Read your strongest topic area first9. Find the right passage reading strategy10. Predict the answer before looking at the choices11. Rely only on direct evidence12. Get intellectually curious Science 13. Do the conflicting viewpoints section last14. Rely on the visuals15. Don't be intimidated Overall Test Taking Tips 16. Use process of elimination17. Skip tough questions18. Double check your answers19. Bubble at the end, and fill in all the bubbles20. Pack all your stuff the day before the test.21. Stay calm If you follow this advice in your studying and during the test, you'll end up dramatically improving your scores! Remember to use more in-depth strategies to study for each section and improve your content knowledge before implementing tips. Check out our articles on how to get perfect scores on every section of the ACT for more strategies. What's Next? Take a look at our complete planand this six step guide to figure out when you should start studying for the ACT! Need more resources to supplement your studying? Read this article on the ten best books for ACT prep. Are you trying to figure out when you should take the ACT? Here's our guide to figuring out your ideal test dates! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial: