Sunday, May 24, 2020
George Washington Flaws and All Essay example - 2098 Words
There are many individuals in American History, whom we as Americans regard for their courage and audacity in shaping our nation. We learn in our history classes the great accomplishments of our founding fathers such as Thomas Jefferson, John Adams and Ben Franklin. One other great founding father and our First President, George Washington was one whom we learned much about. We learn in school that he is as a prime example of leadership, citizenship, and overall individual achievement for his many contributions to our nationââ¬â¢s earliest struggles. But although we are taught that George Washington was this man of great disposition, no man is without his flaws. Many scholars have sought to enlighten individuals to these cracks in the Nationââ¬â¢sâ⬠¦show more contentâ⬠¦At the age of 23 years old Washington would become commander of the Virginia Regiment, ( Ellis, Joseph J, His Excellency, 24) although his men both more experienced and senior sought after him as their le ader. His character and patriotism led directly to his selection as Commander-in-chief of the Revolutionary Army. As commander-in-chief George led his army to a number of very important victories to include the capture of Boston with few defeats such as the trouncing of New York City. George lost many battles, with only one surrender, he continuously and persistently fought the British with unrelenting tactics he conspired the general strategy of the war. He oversaw the training and the organization of the army. Being unanimously elected upon Washington began his first term as President in 1789. He went on to serve for a second term ending his presidency in 1796. All that being said George Washington sounds like a stand up guy and that is why many Americans consider him to be a hero, but there are limits to the stories that are told. During the early times in American society, it was not uncommon or taboo for individuals to have slaves. Many wealthy whites have slaves in their hous ehold. Even some of our founding fathers had slaves. Thomas Jefferson is one such politician who is known for the number of slaves he had as well the illegitimate children he produced with some of theseShow MoreRelated George Washington-Founding Father? Essay1170 Words à |à 5 Pages George Washington became President in 1789 and since then has been regarded as Americaââ¬â¢s ââ¬Å"Founding Fatherâ⬠(10). This grand and hero-like status is said to have ââ¬Å"began gravitating to Washington six months before the Declaration of Independence, when one Levi Allen addressed him in a letter as ââ¬Ëour political Father.ââ¬â¢Ã¢â¬ (10). The preservation of Washingtonââ¬â¢s role as a national hero has been allowed by authors and the media omitting his many flaws as if they had either been forgotten or were no longerRead MoreExplain The Strengths And Weaknesses Of The Articles Of Confederation857 Words à |à 4 PagesThe articles of confederation were the first agreement and first constitution of the United States. The articles of confederation had many flaws which made it more weak than strong. The articles of confederation were a written document the defined the structure of the government from the years 1781 to 1788, under which the union was a confederation of equal states, with no executive leader or power, the articles of confederation were made to mainly to foster a common defense. Now, there were twoRead MoreThe Founding Father Project : George Washington1159 Words à |à 5 PagesProject George Washington is the best Founding Father then all of the rest of the Founding Fathers,and that ever lived.George Washington has shaped America into almost perfection and has achieved the status of a legend.George Washington has achieved all of this by taking part in Pre-Revolutionary War,During the Revolution,and Post-Revolutionary War.He will be forever known as the man who made The United States of America,and ââ¬Å"The Father of his Countryâ⬠. Before the Revolution, George Washington had beenRead MoreWhat Are The Flaws Of The Founding Fathers?1385 Words à |à 6 PagesWhat are the flaws of our founding fathers and may have led them to shape our country? There is a group of men of legendary status who are dubbed the ââ¬Å"founding fathers,â⬠often referred to as the creators of our nation. Their faces are dispersed all across America, ranging from coast to coast, with the obelisk of the Washington Monument on the east coast to Mount Rushmore on the north border of the United States to our everyday money; the founding fathers are quite prevalent in our society. AlexanderRead MoreHis Excellency- George Washington Book Review Essays1557 Words à |à 7 PagesHis Excellency: George Washington Joseph Ellis sets out to make George Washington, the person we think of as an icon, into a real person. He wants to show us what makes him tick. He wants to turn the marble into the man. So many students today see George Washington as a memorial, a monument, a face on a dollar bill, and the man who could not lie when he cut down the cherry tree. He wants to show us the man George Washington was in his day. Ellisââ¬â¢s method was to divide George Washingtonââ¬â¢s lifeRead MoreThe United States Of The Declaration Of Independence1486 Words à |à 6 Pagesfrom England in 1776. They were a group of very strong and independent men who were interested in the future of the country and its ability to stand on its own. Some of the most important men who signed the Declaration of Independence include: George Washington, John Adams, James Madison, Benjamin Franklin, Thomas Jefferson, Alexander Hamilton, and John Jay. The founding fathers were a group of men who were sick and tired of the abuse and mistreatment of the British soldiers in the 1700ââ¬â¢s. There wereRead MoreThe Success Of The American Revolution1328 Words à |à 6 Pagesempire. At the beginning of the war, there was no regular American army, just a militia made up of civilians-and most of them were farmers. Naturally, they were not used to long campaigns or battles with British Regulars, and thousands quit. General Washington begged the Continental Congress to provide a regular army of men enlisted for a long term, but Congress felt that step would violate civil liberties. It was only after so many American defeats threatened the war effort that Congress agreed to offerRead MoreRevolutionary Characters By Gordan Wood1164 Words à |à 5 Pagesleaders, especially Thomas Jefferson, shows that contrary to popular belief that these men were not some unflawed perfect beings, but they are just like us with their many fears and insecur ities. These flaws appear in all of the founding fathers and this adds a level of realism to them. It also shows that flaws are a part of human nature. The members of the founding generation shared what Wood calls a devotion to the public good, a belief in the importance of public service, and also a serious convictionRead MoreThe Articles Of Confederation And The Constitution1109 Words à |à 5 PagesAlthough, the war was won and there were lots of flaws in the Articles of Confederation and the Constitution started shaping the laws and government in the nation. Democracy was something that may be hard for the people to handle according to Alexander Hamilton of New York, and it would also make them confused by the challenges of running the nation. The nation was on the European economic system which it had trouble and struggled. The people got married, raised families, bought slaves, they movedRead MoreJohn Adams : The Second President Of The United States1224 Words à |à 5 Pagesteacher and thatââ¬â¢s where he met Abigail Smith, the woman he would marry. John and Abigail got married and had five children; one of them was Jo hn Quincy Adams, which would later become president. John Adams was the first vice president for George Washington, and he was his successor, becoming president from 1797 to 1801. He ran for a second term, but he lost to Thomas Jefferson. While John Adams was president, plenty of events occurred. The XYZ affair was one of the events that happened while he
Thursday, May 14, 2020
Philip The Fortunate Was A Very Good French King - 1011 Words
Philip VI the Fortunate Andrew Miller 10th History 12 - 27 - 16 Introduction I think Philip the Fortunate was a very good French King. He was known for being the first French king of the Valois dynasty. His reign saw the beginning of the Hundred Years War and the arrival of the Black Death. Body In May of 1328, Philip of Valois became King Philip VI of France. In August of that year, the count of Flanders appealed to Philip for help in putting down a revolt. The king responded by sending his knights to slaughter thousands at the Battle of Cassel. Not long after that, Robert of Artois, who had helped Philip get the crown, claimed the countship of Artois; but a royal candidate did so, as well. Philip instituted judicial proceedings against Robert, turning his one-time supporter into a bitter enemy. It wasn t until 1334 that trouble began with England. Edward III, who didn t particularly like paying homage to Philip for his holdings in France, decided to flout Philip s interpretation of Salic Law and lay claim to the French crown through his mother s line. (Edward was most likely spurred on in his animosity toward Philip by Robert of Artois.) In 1337 Edward landed on French soil, and what would later be known as Hundred Yearsââ¬â¢ War began. In order to wage war Philip had to raise taxes, and in order to raise taxes he had to make concessions to the nobility, the clergy, and the bourgeoisie. This resulted in the rise of the estates and the beginning of a reform movement inShow MoreRelatedEssay about The Crusades2031 Words à |à 9 Pages After the death of Charlemagne in 814 and the eventual collapse of his empire, Europe was under attack and on the defensive. Nomadic people from Asia pillaged eastern and central Europe until the 10th century. Beginning about 800, several centuries of Viking raids disrupted life in northern Europe and even threatened Mediterranean cities. But the greatest threat came from the forces of Islam. Eventually these threats became real. Battles broke out and these battles turned to wars spanning from 1095Read MoreEssay on Americas Most Devastating Conflict4494 Words à |à 18 PagesAmericas Most Devastating Conflict King Philipââ¬â¢s War (1675-76) is an event that has been largely ignored by the American public and popular historians. However, the almost two-year conflict between the colonists and the Native Americans in New England stands as perhaps the most devastating war in this countryââ¬â¢s history. One in ten soldiers on both sides were wounded or killed. At its height, hostilities threatened to push the recently arrived English colonists back to the coast. And, it tookRead MoreImperialism And War : American Foreign Affairs7199 Words à |à 29 Pagesoften educated there and respected European cultural achievements in art, music and literature. Americans also felt secure from external threat because of their geographic isolation between two oceans, which gave them a sense of invulnerability. Until very late in the 19th century Americans remained essentially indifferent to foreign policy and world affairs. What interests America did have overseas were generally focused in the Pacific and the Caribbean, where trade, transportation and communicationRead MoreA Picatrix Miscellany52019 Words à |à 209 Pagescomprehensive of the grimoires, or handbooks of magic. The attribution to the Andalusian mathematician al-Majriti (or al-Madjriti) (d. ca. 1004-7) is considered pseudo-epigraphic. The Latin translation dates to 1256 and the court of Alphonso the Wise, king of Castille, and exerted a considerable influence on Western magic thereafter. It is said that much of Ficinoââ¬â¢s astrological magic derives from the Picatrix (see I.P.Couliano, Eros and Magic in the Renaissance, University of Chicago Press, 1987, pRead MoreGoal Movie Review10720 Words à |à 43 PagesAmerica at the age of 10, he had two things in his possession: his football and a tattered picture of the World Cup. Working menial jobs while growing up in Los Angeles, Santiagoââ¬â¢s (Kuno Becker) passion was playing footbal l. Convincing his father that he could be an international football star was another story: ââ¬Å"There are two types of people in this world,â⬠declared the elder Munez, ââ¬Å"People in big houses, and people like us who cut their lawns and wash their cars.â⬠But when Brit Glen Foy (StephenRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesTransitions â⬠¢ Richard P. Tucker 315 About the Contributors â⬠¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochs, the twentieth century does not appear to be a very coherent unit. The beginnings and ends of what we choose to call centuries are almost invariably years of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both beforeRead More50 Harmful Effects of Genetically Modified (Gm) Foods14312 Words à |à 58 Pagesand more Introduction What is called biotechnology is a vital issue that impacts all of us. Largely between 1997 and 1999, genetically modified (GM) food ingredients suddenly appeared in 2/3rds of all US processed foods. This food alteration was fueled by a single Supreme Court ruling. It allowed, for the first time, the patenting of life forms for commercialization. Since then thousands of applications for experimental genetically-modified (GM) organisms, including quite bizarre GMOs, haveRead MoreMarketing Mistakes and Successes175322 Words à |à 702 PagesSENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptaraà ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright à © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. NoRead MoreShort Cases19708 Words à |à 79 Pages3 SHORT CASES 3 1. SONIK CD 1 S onik CD was a wholesale buying club for classical, jazz, and blues enthusiasts. Annual membership was $40. Sonik scoured distributors and independent retailers to find hard-to-get and outof-print releases. At $10.95 per CD, Sonikââ¬â¢s prices were lower than average retail prices; average cost to Sonik was $10.50 per CD. Subscribers paid $4.00 per package shipping and handling; average cost to Sonik was $0.50 per package. On average, subscribers purchasedRead MoreProject Managment Case Studies214937 Words à |à 860 Pagesused it. Management was pleased with the results. Also, Lakes Automotive s customer base was pleased with the methodology and provided Lakes Automotive with quality award recognition that everyone believed was attributed to how well the project management methodology was executed. In February 2000, Lakes Automotive decided to offer additional products to its customers. Lakes Automotive bought out another tier-one supplier, Pelex Automotive Products (PAP). PAP al so had a good project management reputation
Wednesday, May 6, 2020
Pest Analysis of the Fast Food Industry Essay - 770 Words
Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonaldââ¬â¢s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality, food safety and hygiene. This training, along with being made aware of the importance of cleanliness, continues throughout their employment. Another of their regulations they impose is in the food handling areas were staff must wear special aprons and hats to maintain hygiene, and also have to abide a strict washing procedure which is monitored on a day-to-day basis. Due toâ⬠¦show more contentâ⬠¦4 Technological Factors Smaller businesses tend to rely on technology that saves them time as energy saving equipment usually costs a lot of money. Technology, such as industrial deep fat fryers and high power ed ovens, allow businesses to produce multiple items at fast rate therefore reducing time required per product and becoming more efficient. 5 Conclusion To conclude, the PEST analysis on the fast-food retail sector has revealed how large companies, in particular McDonalds, can deal with their environments in a far superior way than smaller businesses. Finally, the PEST analysis has shown the importance of using technology to increase profits. The major companies have invested more money recently on the saving of energy which makes the business more productive, and therefore make more money. Most of the smaller businesses have no resources to invest in the energy saving equipment and so try to concentrate on increasing productivity using much more ââ¬Ëlow-tech- technology. In the long run, it will be most probably be the investment in saving energy that wields higher results. Bibliography Baertlein, L. (2008, October 31). Reuters: Cost fears calmed by recession risk. Retrieve d December 27, 2008, from Reuters:Show MoreRelatedMcdonald Business Environment906 Words à |à 4 PagesIntroduction McDonald Corporation is the worldââ¬â¢s largest chain of hamburger fast food restaurant. There are over 30,000 McDonaldââ¬â¢s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9Read MoreMarketing Plan For The Fast Food Industry Essay1570 Words à |à 7 Pagesmarket analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. RESEARCH STRUCTURE Therefore, the purpose of the particular report is to structure the comprehensive Marketing Plan, for the new healthy menu range of the well-known fast-food chain, McDonald s. The overall plan will include the Environmental and the Industry Analysis, which will involve the PEST AnalysisRead MoreMarketing Analysis : Fast Food Industry Essay1720 Words à |à 7 Pagesconsultants has been hired to examine the fast food industry, in order to provide an industry analysis of the business environment, as this will give an insight of the industryââ¬â¢s current situation and recommend to our client of whether it will be a good market to enter. The following outline of the report will include a brief description of the industry, followed by the industryââ¬â¢s analysis that includes the macro environment demonstrated through a PEST analysis, the industry parameters, the competitive environmentRead MorePest Analysis on Fast Food Restourants796 Words à |à 4 PagesTable of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turnRead MoreEssay on Analysis of Kingsford Charcoal1698 Words à |à 7 PagesAnalysis of Kingsford Charcoal (graphics not included) In this report, we will be analyzing the current performance of Kingsford in the marketplace and identify the main cause of revenue deterioration. Thereafter, a comprehensive strategy and marketing plan will be presented. We will begin with identifying current business orientation of Kingsford. Then, we will analyze its position in the marketplace and various external forces. In-depth analysis on the strengths and weaknesses of KingsfordRead MorePEST Analysis for target canada Essay1442 Words à |à 6 PagesCase 1 PEST analysis for Target Canada MGMT 6057 Contemporary Business Management Fanshawe College Submitted To: Albert Knab Submitted By: Deshana Shah Student Id: 0725963 Date: October 18, 2014 Target Canada gets to be favoured shopping goal from retail chain roots. First and foremost Target store was secured in 1962. Target Store is focused on its legacy of dependable corporate citizenship, moral business hones, natural stewardship and liberal group help. à PEST Analysis PEST is creationRead MoreEssay on Introduction to Border Security1026 Words à |à 5 Pagesthe government, industries and individual New Zealanders. Biosecurity does not just happen at the border; it includes managing risks before they get access to the border as well as within the border (Biosecurity New Zealand, 2009). It is well recognised that having a risk free border is not possible and as such the Ministry of Primary Industries (MPI) has measures in place to control and manage the biosecurity risks to New Zealand. Discussion The Ministry of Primary Industries (MPI) was formedRead MoreMarketing Strategy : Ac Restaurant1048 Words à |à 5 Pagesopportunities of AC restaurant. They are factors such as political, economic, demographic, cultural, technology and natural (Template, 2011). PEST Analysis is implemented on a macro level and used to judge the overall situation of the particular country. PEST Stands for Political Factors, Economic Factors, Social Factors and Technological Factors Following is PEST Analysis of UK to have an overview of business feasibility in the UK: Political Factors: restaurants has reached the peak phase of its lifecycleRead MoreSubway2248 Words à |à 9 PagesIntroduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subwayà ® restaurants in Malaysia. Subwayà ® restaurants are the worlds biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonalds does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. ââ¬Å"Subway, eat freshâ⬠. (Nov27, 2013) History Read MoreBenefits Of Genetically Modified Food Production1491 Words à |à 6 PagesModified (GM). Presently, most existing GM foods originate from plants, however, in the future, food may be obtained from GM animals or micro-organisms (Bawa and Anilakumar 2013, p.1036). The subject of GM foods including crops, vegetables and fruit and how safe they are is the cause of many controversial debates globally, however there are several arguments that support the encouragement of genetically modified food production. Enthusiasts of GM foods maintain it will assist to end world hunger
Tuesday, May 5, 2020
The Impact of Brand Equity on Consumerââ¬â¢s Behaviour
Question: Discuss about the Impact of Brand Equity on Consumers Behaviour. Answer: Project Context Marketing plays a vital role in examining the process of business in todays world. It is quite impossible to overstate the importance of marketing in the field that would be efficient enough in generating higher productivity of the organizations. Marketing sector is that process of management that deals with responsible identification, anticipation ad satisfaction of the consumers requirements prevailing in the economy (Ekpo, et al., 2015). Marketing aims at meeting the needs and wants of the customers that would benefit the firm. Marketing oriented companies arrange their products and the services of business in accordance with the needs and wants of the customers (Hair Jr Lukas, 2014). This provides them with the initiative to fulfil their profit aspects along with the fulfilment of customers wants and needs. Being a marketing manager for a firm, it is quite important for me to frame a successful framework that would help in marketing the products associated with the firm. Marketing manager deals with the activities associated with the marketing department of the firm (Morgan Piercy, 2015). They must develop the marketing strategies or the company in line with the company objectives. They must coordinate marketing campaigns with the sales executives of the firms. There has been a considerable rise in the rate of marketing managers for the firm, which might lead to a 9% rise in the demand for such managers between the years 2014-2024. It is one of the fastest developing occupations (Knapp, Vangelisti Caughlin, 2014). Efficient marketing criteria contain some aspects that must be capable in satisfying the wants of the consumers, adhere to their problems, promote the product, and create the ability of delivering value proposition or promise to the consumers. Analysing my professionalism in the field of marketing would consist of systematic flow of processes that would include understanding the market, framing the marketing strategy, analysing the marketing programs and implementing the plan (Babin Zikmund, 2015). My analysis about my future perspectives would be accustomed to the concept of promoting the goods thereby focussing on the advantages and uses of the product that is to be marketed. The current situation of the market must be quite well versed, that would help me in structuring the future plan with respect to the marketing strategies to be framed. The strategies should be efficient enough in generating the demand accustomed to the product (Massey, 2014). Marketing the products of a particular firm is quite different with the sales promotional activities, the major motive of sales promotion is just to bear huge sales profits of the firm, whereas marketing helps in raising the demand of the product and raising the sales revenue along with their focus towards consumer satisfaction. My future professionalism in marketing would focus in targeting the market, the customer needs and the integrated marketing objectives acknowledged. This would provide me with the incentive to act in a prope r manner that would be quite appropriate in fulfilling the objectives of my role. Project Proposal: Working Title of the Project The impact of brand equity on consumers behaviour: a thematic analysis of apple Background and Definition of the Problem Brand equity is derived from the consumers perception of the brand name of a particular product or service, rather than from the product itself. The aspect of brand is considered as more meaningful than just maintaining the focus on the products (Aaker Biel, 2013). The dimensions of the product would be able to describe the attributes of the product itself that could be easily imitated by the competitors. Yet, brand is considered as one of the most important aspect that would be explained by the emotions and relationships of the firm with the consumers. It is quite important for the firm to develop the brand equity of the firm in order to raise the brand loyalty aspects among the consumers. It would positively affect the demand of the products of the firm along with the increase in their profit margin. Justification of the problem Apple is one of the most developed companies that operate its business globally. Apple deals in the production of electronic devices among various other rival competitors. The products that are provided by the firm are of high quality and maintain an average costly product in the market. Being in a competitive world, the demand value for the product must be well attained due to the tough competitor faced from the competitors. The organization must be efficient enough to generate certain beneficial aspects that could be effective enough to generate the brand equity among the customers of the firm (Vomberg, Homburg Bornemann, 2015). A firm like Apple, who sells high standardised and modernized products, must aim at improving their practices to develop the brand equity among the consumers. It would help in increasing the brand loyalty of the consumers and thereby help in generating high demand towards the product. Projects Proposed Aim The aim of this research paper is to analyse the importance of brand equity and how apples brand equity creates impact on the consumers buying behaviour. Objective The objectives of the research paper could be stated as follows: Attain the brand strategies followed by apple in order to create brand equity among the consumers Attain the information of how consumers behaviour is related to the brand image of apple Research Questions The research questions that must be adhered in this research paper would be : What are the brand strategies followed by apple in order to create brand equity among the consumers? How is consumer behaviour related to the brand image of apple? Critical Literature Review Brand equity deals with the information regarding the brand from a receivers perspective or how the consumer would absorb the marketing message of the firm (Davcik, Vinhas da Silva Hair, 2015). Certain outcomes that would adhere to the product with a brand name if compared with the outcomes of the demand of the product without a brand name would be the best definition for defining brand equity. Brand equity is the commercial value that has been perceived from the consumers through their perception towards the product (Washburn, et al., 2015). Three primary levels are adhered to brand equity. These three activities are customer market, product market and financial market. These are activities and responses during the formation of a brand. The response of the consumer could be analysed with their willingness to pay for the product. If there has been a raise in their willingness to pay for the product, hence, it helps in initiating consumer behaviour towards the product (Huang Sarigll, 2014). This process is beneficial in adding value to the products of the firms raising their goodwill and market capitalization. Brand equity is concerned with the m9dnset of the customers, which would generate the customer market, whereas the sales generates the product market and value senses the financial market. The process aids in understanding the formation of brand equity and its complexity (Fatma, Rahman Khan, 2015). The mindset of the consumers is one of the most complex part of brand equity that consists of brand awareness and bran d image. Brand awareness deals with the memory of the consumer in being able to recognize the product whereas, brand image deals with the perception of the brand based on associations (Erdem Swait, 2016). Brand equity is considered as an important aspect of three product of the firm that would be beneficial enough in analysing the future projections to be undertaken by the firm. It helps in addressing to certain strategies and policies that would be appropriate in generating demand for the product and maintaining the brand loyalty. This would thereby help in promoting the product and increase the sales and revenue of the firm. Brand equity is one of the most crucial aspects to be undertaken by the marketing section of the firm (Aaker Biel, 2013). So far, the peer reviewed journals and research conducted has been dealing with the advantages of brand equity, brand loyalty, quality and various other aspects together improving the demand rate for the product (Huang Sarigll, 2014). None of the papers have researched on the individuality of brand equity in attaining growth for the demand of the products sold. This paper would conduct such research to fill the gap. Overview of the Research The research paper would consist of five aspects introduction, literature review, research methodology, data analysis, conclusion and summary. The introduction part of the paper would consist of the background of the issues, justification, aims, objectives and research questions. It would be followed by the literature review that would help in addressing the theories on brand equity. Research methodology would analyse the method in which the research would be conducted. It would be a secondary research. In order to address the research framework would be the financial report of the firm that would consists of the sales, revenue and profit earned by the firm in the span of 5 years ("Apple - Annual Report", 2017). Approaches for the research From the resourced data, data analysis would be conducted that would show how brand equity of the firm is affecting the revenue of the company (Buil, De Chernatony Martnez, 2013). Finally, conclusion and findings of the research paper would be provided. Gantt Chart Main activities 1st week 2nd week 3rd week 4th week 5th week 6th week Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Table 1: Gant chart (Source: As created by author) Reference Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Apple - Annual Report. (2017). Investor.apple.com. Retrieved 30 March 2017, from https://investor.apple.com/secfiling.cfm?filingid=1193125-15-356351 Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Buil, I., De Chernatony, L., Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), 115-122. Davcik, N. S., Vinhas da Silva, R., Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research.Journal of Product Brand Management,24(1), 3-17. Ekpo, A. E., Riley, B. K., Thomas, K. D., Yvaire, Z., Gerri, G. R. H., Muoz, I. I. (2015). As worlds collide: The role of marketing management in customer-to-customer interactions.Journal of Business Research,68(1), 119-126. Erdem, T., Swait, J. (2016). The Information-Economics Perspective on Brand Equity.Foundations and Trends in Marketing,10(1), 1-59. Fatma, M., Rahman, Z., Khan, I. (2015). Building company reputation and brand equity through CSR: the mediating role of trust.International Journal of Bank Marketing,33(6), 840-856. Hair Jr, J. F., Lukas, B. (2014).Marketing research. McGraw-Hill Education Australia. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Knapp, M. L., Vangelisti, A. L., Caughlin, J. P. (2014).Interpersonal Communication Human Relationships. Pearson Higher Ed. Massey, G. R. (2014, December). The Role of Coercive and Non-coercive Influence Tactics in Sales Manager/Marketing Manager Working Relationships. In2014 ANZMAC Conference. ANZMAC. Morgan, R., Piercy, N. (2015). Role Uncertainty and Marketing Performance in Service Firms. InProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference(pp. 670-674). Springer International Publishing. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value.Strategic Management Journal,36(13), 2122-2131. Washburn, J. H., Till, B. D., Priluck, R., Boughton, P. D. (2015). The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 394-394). Springer International Publishing.
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