13 beneficios por entrar al Ejército de Estados Unidos

13 beneficios por entrar al Ejà ©rcito de Estados Unidos Entrar  en cualquiera de las ramas del Ejà ©rcito de los Estados Unidos lleva aparejado, adems del sueldo, una serie de beneficios y, en ocasiones, incentivos suculentos. Este es un asunto de interà ©s para los latinos, nacidos ya en Estados Unidos o migrantes, porque cada vez ms un mayor nà ºmero se alista para a servir en cualquiera de las ramas del Ejà ©rcito de los Estados Unidos. En la actualidad son el 14 por ciento del total de militares en servicio activo, pero la cifra sube al 16 por ciento si se cuentan sà ³lo las nuevas incorporaciones. Y es que el Ejà ©rcito en todas sus ramas –Army (Tierra y Guardia Nacional), Navy (Marina), Air Force (Aire), Coast Guard (Guardia Costera) y Marine Corps (Marines)  Ã¢â‚¬â€œ parece  como una buena alternativa para labrarse un futuro. Las estadà ­sticas indican que esta opcià ³n resulta incluso un poco ms atractiva para las latinas que para los varones hispanos. En la actualidad. el Ejà ©rcito de Estados Unidos es el tercero mayor del mundo en cuanto a personal, solamente despuà ©s de los de China e India. Tiene un total 1.281.900 millones de soldados y oficiales en servicio activo y 801.200 en las 7 Reservas. A todos aplica una serie de beneficios y, en algunos casos, notables incentivos. 13 beneficios por ingresar al Ejà ©rcito de los Estados Unidos Los beneficios son para todos los miembros, aunque algunos especà ­ficos pueden variar segà ºn la rama en la que se ingresa y son los siguientes: 1. Educacià ³n. Existen varios caminos que permiten a los miembros del Ejà ©rcito cursar  estudios universitarios mientras forman parte activa del Army o incluso si se realizan dentro de los 10 aà ±os siguientes a la finalizacià ³n de la relacià ³n con el Ejà ©rcito.   Los programas que permiten esta educacià ³n son: GI Bill, Tuitition Assistance, College Reimbursement Plants e incluso la obtencià ³n de crà ©ditos universitarios por entrenamiento realizado en el Ejà ©rcito.   2. Vacaciones. Tanto soldados como oficiales pueden disfrutar cada aà ±o 30 dà ­as de vacaciones pagadas.   3. Promociones. Una vez que se est en el Ejà ©rcito es posible ascender de rango mediante promociones. Cuando mayor es el rango, mayor es el sueldo. Hay que tener en cuenta que cada una de las ramas militares tiene su propio sistema y que incluso se le puede llamar a los rangos de distinta manera. Sin embargo, el sueldo es igual para cada nivel, sin importa cà ³mo se le llame o si se trata de Marines, Marina (o naval), Aire, Guardia Costera o Tierra. 4. Seguro mà ©dico y dental. Est plenamente cubierto mientras se permanece en servicio activo. 5. Tiendas en las que no se pagan impuestos. Se llaman Commissaries o Exchanges. Existen tres tipos: AAFES, para Aire y Tierra, Nexcom para la Marina y el Marine Corps Exchange. Siempre supone un ahorro, particularmente con artà ­culos caros. 6. Actividades de Recreacià ³n, Moral y Bienestar. Es lo que se conoce como MWR, por sus siglas en inglà ©s. Son actividades que se brindan a los militares y a sus familias. Lo cierto es que son muy variadas y difieren notablemente entre las distintas bases y la rama del Ejà ©rcito en la que se sirve.   7. Inmigracià ³n. Servir en el Ejà ©rcito puede tener beneficios migratorios para la persona que se alista  y tambià ©n para sus familiares. Para el soldado u oficial, destacan la posibilidad de adquirir la ciudadanà ­a por naturalizacià ³n en condiciones ventajosas, si se trata de un residente permanente. Adems, los familiares indocumentados de un ciudadano que sirve en el Ejà ©rcito podrà ­an beneficiarse del programa Parole in Place para obtener los papeles. Sin embargo, los migrantes indocumentados no deben, bajo ningà ºn concepto, buscar ingresar a una base militar. Se estn dando casos de arrestos y los migrantes quedan a disposicià ³n de las autoridades migratorias. Tener siempre presente quà © extranjeros se pueden alistar  en el Ejà ©rcito y que el programa MAVNI para profesionales extranjeros presentes legalmente en Estados Unidos est, en estos momentos, no activo. Adems, en ningà ºn caso, los migrantes indocumentados pueden enrolarse en ninguna de las ramas militares de Estados Unidos. La excepcià ³n que existà ­a para los muchachos con DACA aprobado llega a su fin con la terminacià ³n del programa por orden ejecutiva del presidente Donald Trump. 8. Bono por firmar, que en la actualidad tiene un mximo legal de $40.000. Es decir, en ningà ºn caso puede ser superior a esa cantidad. Los Marines y el Ejà ©rcito del Aire son los que menos incentivos al firmar ofrecen y, tambià ©n, los de menor monto. Sà ³lo el Ejà ©rcito de Tierra (Army) ha ofrecido incentivos por la cantidad mxima legal. Adems, puede haber bonos complementarios. Por ejemplo, en el Ejà ©rcito de Tierra se podrà ­a calificar para un bono extra por un mximo de $16.000 por incorporarse en menos de 30 dà ­as a partir de la fecha de enrolarse o un mximo de $8,000 por incorporarse entre el dà ­a 31 y el dà ­a 60 despuà ©s de haber firmado. Una à ºltima palabra sobre este tema: si no se cumple todo el periodo para el que se firmà ³ es obligatorio devolver la cantidad que corresponda al tiempo no servido. 9. Pago de prà ©stamo  a estudiante. Todos los servicios excepto los Marines y la Guarda Costera brindan la posibilidad de pagar todo o parte de los prà ©stamos estudiantiles. 10. Rango avanzado, o Advance Enlistment Rank para las personas que tienen crà ©ditos universitarios o han participado en programas como Junior ROTC en High School. 11. Programa Buddy, cuando dos personas del mismo sexo se enrolan juntas se les puede prometer a travà ©s de este programa que estarn juntas durante el entrenamiento bsico. Incluso si posteriormente entrenan para el mismo trabajo, tambià ©n se harà ­a conjuntamente. 12. Programa Split Option en el caso de Guardia Nacional o Reserva, para alargar en el tiempo el entrenamiento bsico.   13. Otros beneficios, como bonos por incorporarse a la reserva, reenganche en ocupaciones especiales, alistarse tras acabar los estudios secundarios, comprometerse a servir en activo por dos aà ±os seguidos por otros dos aà ±os en la reserva, etc. Dà ³nde informarse sobre los beneficios por servir en el Ejà ©rcito Cuando una persona se alista por primera vez o repite firma un contrato con el Departamento de Defensa que se conoce como Form 4/1. Si adems el alistamiento es para el servicio activo, se firmar, a mayores, otro contrato. Lo importante a destacar es que realmente no importa lo que haya prometido el reclutador, si no est en el contrato, no existe. La à ºnica excepcià ³n son los beneficios que se explicaron anteriormente que le corresponden a todas las personas por servir en el Ejà ©rcito: seguro mà ©dico, salario base, GI Bill, alimentos, etc. Pero en el contrato final con el Departamento de Defensa tienen que estar especificados todos los dems posibles incentivos,  que son opcionales.   Quà © beneficios no se tienen por alistarse en el Ejà ©rcito Es muy comà ºn creer los siguientes 2 errores: En primer lugar, que se puede elegir el servicio. Esto no es asà ­. Es cierto que se tendrn en cuenta las preferencias del soldado u oficial pero al final se acabar en el servicio que decide el Ejà ©rcito. Y en segundo lugar, no es correcta la creencia de que los veteranos que en el pasado sirvieron en el Ejà ©rcito tienen cubierto al 100 por cien el seguro mà ©dico. Esto no es asà ­ aunque son muchos los reclutadores que asà ­ lo manifiestan.   A tener en cuenta sobre el Servicio Selectivo En la actualidad, servir en el Ejà ©rcito de los Estados Unidos es voluntario, es decir, no hay obligacià ³n de prestar el servicio militar.   Sin embargo, todos varones ciudadanos e inmigrantes entre los 18 y los 25 aà ±os de edad sà ­ que deben registrarse para el Servicio Selectivo. Esto afecta a grupos tan variados como los indocumentados presentes en Estados Unidos como a los ciudadanos estadounidenses que residen habitualmente en otro paà ­s.   Este es un artà ­culo informativo. No es asesorà ­a legal.

An Investigation of Customers on Branding - A Case Study of Samsung Essay

An Investigation of Customers on Branding - A Case Study of Samsung - Essay Example Suppliers and retailers alike should be able to let their consumers notice their products and services, and correspondingly develop their interest in these offerings (Zielke and Dobbelstein 2007). Trying the product is critical towards the path to satisfaction and for developing their preference of the brand; the latter develops loyalty behaviour towards the company and their goods. Given this process, the first trial of a brand plays a particularly critical part. From an organisation’s point of view, knowledge and understanding of the factors that determine the willingness of customers to purchase a particular brand is necessary for product or service development (Zielke and Dobbelstein 2007). Majority of the research about brands have focused on understanding the influences of brand awareness and image (Keller 1993). Other studies have delved into the ways with which customer experiences can be developed (Berry 2000; Vargo and Lusch 2004). Knowing one’s consumer is a primary principle of brand management and marketing. Consumers, however, are not fixed targets owing to the fact that they often change their needs and preferences(Zielke and Dobbelstein 2007). Moreover, existing customers of a brand likewise change their habits on purchasing and consumption. In addition, new customers come into the market with their personal needs, preferences and characteristics (Corstjens and Lal 2000). Given all these, this era has taken a more customer-oriented approach to commerce, implying that changes on customer attitudes towards brands are to be expected. The ways with which brands are developed and managed shall correspondingly change in the coming years (Zielke and Dobbelstein 2007). Customer-centric commerce alter the transactions between companies and individuals, resulting in a relationship that is mutually beneficial to both parties. Since it is necessary that companies be able to identify the needs and preferences of customers to develop and customize their brands in a way that will provide satisfactory experiences among consumers.

Brand Management of Video Game Industry Essay Example | Topics and Well Written Essays - 4000 words

Brand Management of Video Game Industry - Essay Example For this assignment, various marketing reviews were researched upon. Scholarly articles and textbooks were researched for concepts of Brand Positioning, Product Design, Building Brand Equity and Nintendo’s strategies of Wii were analyzed in the light of the latter. In order to analyze the branding strategies of Wii, I used the concept and applications of Disruptive Strategy to see where Nintendo has positioned its Wii. This concept is also known as the â€Å"Blue Ocean† strategy where the brand is positioned in the virgin space or spot in the market which hasn’t been targeted by the competition yet. On the basis of that, Nintendo targeted the market of former gamers or non-gamers who were not habitual gamers but did play games produced in Flash or other computer games like Solitaire. Besides the brand positioning of Nintendo’s Wii, I also studied the product design of Wii in the light of the competitors’ products, Play station 3 and Xbox. This also helps Nintendo’s Wii to become more of a family brand where an adult or a non-gamer can give a fair competition to a hardcore player in the family belonging to the ideal gamer demographic profile of aged 18 – 35 years. As far as the pricing is concerned, Wii was targeted for the down-market in the game console industry. This meant that Nintendo had to push the prices down in order to attract more consumers. Its advertising and promotional strategies helped Wii to become the most selling brand during Christmas time and especially amongst families who preferred to own only one of all the consoles in the market which lead them to purchase Nintendo’s Wii. In the short-run, Nintendo did capture the market with its unique design, price and going down-market strategy but in the medium-run Nintendo was planning to go in direct competition with the other up-market brands namely Sony’s Play Station and Microsoft’s Xbox. What these major players failed to rea lize was that Nintendo was positioned just as a casual gaming brand whereas Nintendo did not only wish to stay with the family positioning as it believed that there was no casual gamer and that only non-gamer-or-former gamer existed which made Nintendo see a huge potential beyond the down-market’s easy gamers market. With a long-term plan in consideration, when Nintendo established its brand of Wii in the down-market, it then moved into the up markets which were being catered and ruled by Sony’s Play Station and Microsoft’s Xbox.

Side Effects of Chemical Based Beauty Products

Side Effects of Chemical Based Beauty Products A growing concern over side effects of chemical-based products for enhancing ones’ beauty has resulted in the consumers’ shift to ayurvedic beauty products. Many companies have entered the beauty segment with branded products in categories such as skin care, hair care, soaps and essential oils. India is capturing the mainstream cosmetics industry and capitalizing on Ayurveda. Itincludes various high end brands creating makeup shades (based on the country’s bright colors) to skin- and hair-care segments. Indian herbs and Ayurveda products are being sourced and tested for use in the cosmetics industry and beauty parlours. Ayurvedic natural cosmetics business of India is growing at the rate of 15-20% per year- much higher than India’s overall cosmetics business that has a growth rate of 7-8%. Yoga is a mind and body practice with historical origins in ancient Indian philosophy. Various styles of yoga typically combine physical postures, breathing techniques, and meditation or relaxation.Practicing yoga might improve quality of life; reduce stress and hence improve overall physical fitness and appearance. Naturopathy includes a range of therapies based on exposure to natural elements such as sunshine, fresh air, heat, or cold, nutrition. The treatment modalities include nutrition and dietary changes (eating more whole and unprocessed foods) and use of vitamins, minerals, dietary supplements, herbal medicines. Hydrotherapy, physical medicine (therapeutic massage and joint manipulation), exercise therapy and lifestyle counseling are other aspects of naturopathy Unani and Sidha are traditional Indian medicinal systems and chiefly use herbal remedies, dietary and lifestyle modifications. There are few indexed studies demonstrating efficacy of polyherbal Unani formulations in acne vulgaris. Homeopathy was developed by Samuel Hahnemann, a German physician. It is based on the law of similars and the law of infinitesimals. The first doctrine is simili similibus curenti that is the symptoms caused by a drug in healthy person, will cure similar symptoms. The second doctrine is that the appropriate drug has to be given in high dilutions, and that the higher the dilution, the greater the effect; and is termed as potentiation. Modern physics and chemistry have shown that some of the dilutions used in homeopathy may be so high that no molecule of the original substance will remain in the preparation. However, the â€Å"essence† of the original substance is considered to remain in the preparation and a â€Å"memory of water† has been postulated. Homeopathic remedies include substances derived from plants, minerals, or animals. Examples are red onion, arnica (mountain herb), crushed whole bees, white arsenic, poison ivy, belladonna and stinging nettle. The remedies are formulated as sugar pellets to be placed under the tongue; other forms, such as ointments, gels, drops, creams, and tablets are also available. Homeopaths generally begin with detailed examinations of their patients histories, including questions regarding their physical, mental and emotional states, their life circumstances and any physical or emotional illnesses. The homeopath then attempts to translate this information into a complex formula of mental and physical symptoms, including likes, dislikes, innate predispositions and even body type. There is no specific drug for disease as in case of modern medicine but collective understanding of patient’s symptom complex and the selection of drug from material medica. There are various â€Å"miASMS’ envisaged and understanding them and, the defect in constitution ultimately leads to the selection of remedy. Themiasms are as follows Psoric, sycotic, syphilitic and tubercular. The homeopathy practitioner chooses how to treat the patient based on the inner physical and mental stress, personality, the symptoms, miasms, individual constitution, personal and family hi story. Homeopathy is being used in various dermatological diseases including infections such as warts, abscesses; chronic conditions such as acne, psoriasis, rosacea, various forms of eczema, etc. Though homeopathy claims to be beneficial in a variety of chronic cutaneous diseases, a review of various trials of homeopathic treatment did not find evidence for any single dermatological condition. The outcome of a therapeutic measure may be due to a placebo effect, the medical intervention or by the natural course of the disease resulting in recovery by the patient. In cosmetic dermatology, homeopathy attempts to alter the patients’ mindset towards changes in beauty and appearance and its perception. In any disfigurement perceived, the cosmetic enhancement needed will be balanced by homeopathic principle of correcting mental and physical disturbances and correcting the miasms which are responsible for various cosmetic problems such as pigmentation, acne, aging, hair loss or exce ss body hair. Homeopathy may be considered as an effective method of communication and counseling for various chronic diseases. Traditional Chinese medicine practitioners use herbal medicines and various mind and body practices (tai chi and qi gong), and acupuncture. The fundamental treatment techniques in acupuncture are either needling, heat, moxibustion, suction or cupping, and pressure (acupressure). Acupuncture techniques have been used in various dermatological conditions including acne and melasma. Its use in cosmetology is now gaining popularity.Facial cosmetic acupuncture is applied to the head, face, and neck and showed improvement in facial elasticity in a pilot study. Aromatherapy is a subset of the  biological  or nature-based  therapies. It consists of therapeutic use of volatile, aromatic essential oils extracted from plants. It has similarities to other forms of herbal medicines; the major difference between them is that, in the former, essential oils are extra cted from parts of the plant, whereas the whole plant is used in herbal medicines. Aromatic forms of medicine have been used traditionally for spiritual, medicinal, social, and beauty purposes. The effects of aromatherapy are believed to result from the binding of chemical components in the essential oil to receptors in the olfactory bulb, impacting the brain’s emotional center, the limbic system. Topical application of aromatic oils may exert antibacterial, anti-inflammatory, and analgesic effects. The essential oils are usually diluted in carrier oils. The essential oils may be extracted from different part of plants such as the leaves (eucalyptus, peppermint), flowers (lavender, rose), twigs (juniper), wood (sandalwood), roots (vetivert, calamus), sap (benzoin, frankincense), and grasses (palmarosa grass, lemongrass). The major chemical components of essential oils include terpenes, esters, aldehydes, ketones, alcohols, phenols, and oxides. Oils high in ketones are known for their wound-healing properties, such as Helichrysmitalicum (everlasting flower) whereas oils high in alcohols are renowned for their antimicrobial and anti-infectious properties (e.g., Melaleucaalternifolia terpinen-4-ol, tea tree). Two lavenders, Lavandula angustifoliaand Lavandula latifolia are high in alcohols, terpenes, and oxides and are noted for their effects in the rapid healing of burns, without scarring or infections. The carrier oils, such as avocado oil, wheat germ oil, sweet almond oil, evening primrose oil, and coconut oil, also have some pharmac ologic activities. The oils may be applied externally in the following ways: therapeutic massage, mixed with a plain vegetable oil, via a compress , as a topical wound dressing, mixed in a gel or paste , as a spray , in a bath , or as an inhalation therapy. Essential oil may be ingredient of gargles and mouthwashes. The internal use of essential oils is very rare. The cosmetic and perfume industry are the largest users of essential oils. Although high-quality evidence of effectiveness and safety for aromatherapy in the cosmetic dermatology field is lacking, few studies are now being reported. Plant-derived essential oils may be a biologically plausible treatment for acne and is being researched. Lavender aromatherapy’s potential to ease anxiety in patients undergoing minimally invasive facial cosmetic procedures has been demonstrated. Positive biologic effect on hair loss and hair regrowth of a pulsed electromagnetic field in combination with essential oils in cases of androg enic alopecia has been demonstrated. Skin appearance affects the self-image via the central nervous system, whereas autonomic, psychoneuro-immunologic, and behavioral factors interact to affect the skin appearance. Psychological counseling and various techniques such as meditation, relaxation, hypnosis, biofeedback and other methods of stress management benefit cosmetic problems such as hair loss, rosacea, aging signs and acne. These techniques also help to reduce anxiety, needle phobia, and pain during various cosmetic and dermatosurgical procedures. The medical spa concept is new and gradually capturing the beauty and wellness market in India. In a medical or dermatology spa (spa environment within a cosmetic set up), the clients avail of treatments and services which have medicinal value and long lasting aesthetic benefits. It can be considered as a blend of medical and aesthetic services offered at a one stop shopping environment. CAM practices such as nutrition/ dietary supplem ents, massage therapy, aromatherapy are employed for skin rejuvenation and integrated within a cosmetic dermatology set up. Though CAM methods are considered safe and free from side- effects, these can cause adverse reactions. As there are no molecular targets available for most of the traditional medicine, it is difficult to assure their safety. The alternate or traditional medicines may contain heavy metals, toxins, allergens which can cause damage to the skin and/or internal organs.Oral herbal medications may be adulterated with steroids, heavy metals, nonsteroidal anti-inflammatory drugs, antihistamines, diuretics, etc. Chinese herbal creams may be adulterated with corticosteroids. Allergic contact dermatitis and photosensitization are common. Both type I and Type IV hypersensitivity reactions have been documented with Ayurvedic oil (Dhanwantaratailam) application. Hepatotoxicity may be seen with commonly used herbal products, such as Ayurvedic and Chinese herbs, green tea, etc. There is a high use of CAM among cosmetic surgery patients along with increasing reports of hematomas associated with herbal and homeopathic medicines. The most common adverse effects with homeopathy were allergic reactions and intoxications. Heavy metals such as arsenic, cadmium, mercury and iron which are used in homeopathy can be toxic. Rhus toxidendron was a frequent cause of adverse reactions. Essential oils used in aromatherapy may be toxic if used inappropriately in the hands of unqualified personnel. Potential hazards from essential oils exist due to their chemical constituents. High proportions of aldehydes and phenols can cause irritant dermatitis; ketones can cause neurotoxicity; potentially carcinogenic components include safrole in sas safras oil or beta-asarone in calamus oil. Phototoxicity, allergic contact dermatitis and airborne contact dermatitis have been reported with aromatherapy. Adulteration in oils can cause dermocaustic reactions, neurotoxicity or have an abortive potential. In the field of CAM, it is difficult for science to catch up to practice due to the lack of funding for appropriate studies. In contrast, it also becomes difficult for practice to catch up to science as new information is discovered. It is also difficult to conduct randomized control trials to demonstrate the efficacy since most CAM therapies are individualized. However, qualitative research is gaining momentum in the field of CAM. The scientific evidence for a CAM product or practice (with respect to safety and efficacy) can be accessed by the literature reviews published in last 5 years in the form of systematic reviews or meta-analysis or randomized controlled trials; and has been made accessible by NCCAM. The Department of Heal th Research, Government of India has also developed a policy for studies on Ayurveda and other traditional medicines. CAM methods are commonly used in our population. Herbal medicines and natural products are an integral part of CAM and the use of botanicals, nutraceuticals and cosmeceuticals are an integral part of cosmetic dermatology practice. Thus a cosmetic dermatologist can be inclined to incorporate CAM in clinical practice to address the patient care needs. However, he/she should have a proper knowledge and experience with specific CAM treatments. In addition, further research into the efficacy, benefits, and risks of CAM methods should be undertaken for a better insight. CAM methods are popular and are commonly used by aesthetic patients to enhance their skin health, beauty and youth. Hence a cosmetic dermatologist needs to be aware of the various CAM practices.The major traditional Indian healthcare system includes AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and H omoeopathy).

The Autobiography of Malcolm X :: Malcolm X Civil Rights American History Essays

The Autobiography of Malcolm X Malcolm Little was born on May 19, 1925 in Omaha, Nebraska. At the time of his birth, Malcolm's father was a Baptist Minister. His mom was a writer of Marcus Garvey. Before he was born, his father had 3 children with his previous marriage and 3 before him with his mom. Malcolm's father played a big role in scripting his life from early childhood by the beliefs that he carried and gave to the children by Garvey's teachings . He taught Malcolm to be a very strong man to be able to provide for himself without any help. Marcus Garvey was the founder of the U.N.I.A (Universal Negro Improvement Association) which was to raise the banner of black race purity and exhorting the negro masses to return to their ancestral African homeland. The Ku Klux Klan was a big threat to Malcolm's family so it forced them to move around quite a bit. Then suddenly one day, Malcolm's mother and father got into a big dispute that forced Malcolm's father to go out and take a walk to clear his head. Malcolm's mom felt very strange and uncomfortable about it. So before he had gone to far, she tried to catch up with him and tell him that she had a bad feeling and for him to come home. So later on that night two policemen came to their house to inform the family that Malcolm's father had been killed by an train cart. The accident was speculated because it was said that he was forced under the cart for it to hit him by the Klan. This whole ordeal had an very negative impact upon Malcolm's life growing up. After the father's death, the family was forced to be put on welfare. This was very hard for the kids and especially the mother to accept because they were use to the father being the provider, and it went against everything that they were taught by their father. They had welfare personnel coming by to check up on them very often. The mother felt so helpless and was unable to provide and care for the kids like she used to. It was even harder to try to discipline the kids without the father there to enforce the punishments.

Public Document Analysis

English 1010 Public Document Analysis Frosh Camp 2012 advertisement This document, titled Frosh Camp @ Camp NaCoMe, has multiple different features and lots of information. The title itself is formatted in a certain way for a reason. The words â€Å"Frosh Camp† are very bold and in Memphis blue; whereas the words â€Å"@ Camp NaCoMe† are in grey and much less bold. The author of this document made it this way because Frosh Camp is the main subject and is meant to be more noticed than the location of the camp. Because the background of the main part of the advertisement is white, the blue stands out even more.Besides the title, the first thing you notice is the two large pictures in the foreground at the top of the page. These pictures show Frosh Camp campers in 1994 and 2012. They are inside a green circle to represent a fun atmosphere verses placing the pictures in the standard square. In the background there are a few, big light blue polka dots the author placed just to add a little more fun and color to the page. The 2012 picture shows people of all different types and ethnicities. With an audience of University of Memphis 2012 freshman, this is a very good thing to show because people won’t worry about fitting in.Next, your eyes guide to the text underneath. With the words â€Å"You†, â€Å"hundred years†, and â€Å"never forget† being bolded in the sentence, that alone makes you curious about the camp. After viewing the top of the document, one may notice the vertical, royal blue, rectangular box on the right side of the page. The foreground of this box contains all information about when the three sessions are and a few pictures and quotes of and from previous campers. The background has a few large light blue and green polka dots also to add a more gratifying feel to the advertisement.The pictures, also placed in green bordered circles, show previous campers enjoying camp and having fun. The first picture, top le ft, is of a girl participating in the cardboard box boat race. The author chose this picture because this is one of the activities Frosh Camp is famous for. Each cabin puts together a boat with only cardboard, duct tape, and spray paint. In order to win they must go across the river and back with two people in the boat, and finish first! The picture diagonally to the right of it is of a boy and a girl dressed up for one of the theme nights.This picture not only shows a fun activity but the feel of developed friendship. Many incoming freshman are concerned about making friends in college and this picture is a good example of friendship. Also, authors post very diverse pictures in these types of situations so that they appeal to a wider range of people. The last picture is of multiple campers yelling a chant. Many freshmen that think about signing up are nervous to experience the atmosphere. This was a great picture to represent the care free and fun atmosphere that frosh camp has.Eve ryone participates and no one judges you for it. The quotes, almost considered as in the background, are all positive statements said by former campers. They express all things, from their great experience to the helpful thing they learned while they were there. Quotes from others are always a good source to use when it comes to persuasion. Lastly, at the top of the box, is the session information. This just tells the dates of the different camp sessions. The author chose to use a bold and white text for this information to contrast with the royal blue background in the box.One can always find important information by how the text is written. The rest of the titles, on the main part of the document, are also very noticeable because of how they are formatted. They, on a blank background, are bolded green titles that state frequently asked questions using the what, when, where, and why scheme. The answers, placed underneath the questions, are noticeably answered by a prior camper. Jus t by reading them you can tell how they feel about the camp; which you can’t do without attending it. The frosh camp experience is definitely something that every freshman should experience.The page answers all basic questions one would have about the camp very adequately. The author also successfully presents the purpose. All the titles make it very easy to point it out and understand. On the far left side of the page is a menu bar that has a list of tabs you can click on to find out any information not already shown on the main document. It has things like registration, what to bring, directions, pictures, and videos. The more types of ways to show the camp, the more people will sign up. Some people don’t notice but everyone has different types of things that appeal or interest them.In order to get convinced, some people may just want to read about it and learn the facts; whereas others may feel that just watching a video is enough for them. Underneath the menu bar i s the same standard links that are on every page on the Universities website. Lastly, on the bottom of the page it has all the standard required information for the site and some social networking links to the University of Memphis’ page within them. This is good because people that normally wouldn’t come across the advertisement, have a better chance of seeing it.I personally came across this document during new student orientation. After reading it, I was ready to sign up and be a part of the hundreds of other freshman that already had. It really explains frosh camp without going too far into detail. When information gets too long, especially with upcoming college freshman as the audience, most of it goes unread. Furthermore, it is organized so that information needed to be found by someone is easy to find and access. Looking at this advertisement now that I have attended the camp, I can really appreciate the authors work. http://www. memphis. edu/froshcamp/froshcamp . php

The First Major Discoveries That Laid The Foundation For...

The first major discoveries that laid the foundation for technological advances in the world of vaccinations were that of Edward Jenner and Louis Pasteur. In 1796, Jenner took on smallpox. He had been informed that milkmaids seemed to be immune to the disease, however, upon further inspection he realized that the women all had a lesser form of smallpox, called cowpox, on their hands. He began to theorize that cowpox played a role as to why the women never contracted the deadly disease. To test his theory, he rubbed pus from a cowpox wound into a laceration of a young boy and then exposed him to smallpox. Weeks later, the boy still hadn’t contracted the more lethal disease, smallpox. He called this a vaccine, however, he had no idea as to why this was or what the connection was between the two diseases. As such, people of this age were skeptical to test the new vaccine. In 1885, Louis Pasteur decided to take on rabies. Well aware of Jenner’s studies, he began to create a vaccine from the spinal cords of infected rabbits. The method was first tested on a young boy who was bitten by an infected dog. Unknown if the vaccine was effective, the boy survived and there was now scientific evidence to back both theories. However, Pasteur, like Jenner had no idea as to why these methods worked. As the 20th century took off, technological advances in the field of medicine began to shed light as to why Jenner and Pasteur’s vaccines worked so well and it was their discoveries so earlyShow MoreRelatedThe Impact of Microorganisms on Human Affairs4185 Words   |  17 Pageseverywhere and have a large impact on the world. It all started when one of the most important discoveries in history was made in 1665. Englishman, Robert Hooke discovered â€Å"little boxes† or â€Å"cells† in a slice of cork through the microscope and explained that these were life’s smallest structural unit (Tortora et al, 2010). 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